U.K. social research association, NatCen, has published the findings of a key study into online gambling between July 2018 and June 2019, finding that 85 percent of all accounts used for betting spent less than GBP200.

It also found  0.7 percent of accounts used for betting (representing approximately 60,000 accounts among participating operators) and 1.2 percent of accounts used for gaming (representing approximately 47,000 accounts among participating operators) lost GBP5,000 or more over the course of the year.

The 5 percent of online accounts with the highest losses generated a minimum of 70 percent of Gross Gambling Yield (GGY) in each of betting, virtual casinos, live casinos, and slots.

Pre-match football, in-play football and horseracing accounted for most spending from betting, while slots and casino games accounted for most spending from ‘gaming’.

Among women, gaming was more popular than betting, with 26 percent of GGY for ‘gaming’ coming from women compared to 6 percent for betting.

The online betting sector derives an estimated 94 percent of its GGY from men, who held 78 percent of betting accounts.

Among accounts which spent £5,000 or more over the year, over 95 percent were held by men, typically in their 40s.

NatCen Patterns of Play (Report)