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1xBet becomes global sponsor for Brazil’s biggest esports team


1xBet will be a sponsor of the CS:GO male and female teams, with its brand appearing on the teams’ jerseys for three years.

MIBR, the biggest esports team in Brazil, has announced 1xBet as its new global sponsor. Founded in 2007, 1xBet became a global technology leader in gaming and online betting. Present in more than 130 countries, the new master sponsor also supports some of the world’s leading sports teams and sporting organisations, such as FC Barcelona (Spain), Olympique Lyonnais (France), La Liga (Spain’s national soccer league) and all global ESL tournaments.

The arrival of the new commercial partner was promoted along with the global sports marketing agency SPORTFIVE. The agreement between 1xBet and MIBR encompasses the Counter-Strike GO female and male teams for three years, as well as also supporting the launch of the “Be a Legend” project. 

“These investments should intensify the pursuit of high performance by all our teams throughout 2022. We believe that this year will be productive and with a milder scenario in relation to the pandemic. We will invest in many bootcamps, tournaments, experiences, plus a possible return to our Gaming House in the United States, and who knows, hopefully, some titles!” says Roberta Coelho, CEO of MIBR.

1xBet representative, Alex Somers, added: “We are glad to be a partner of one of the most influential esports teams in the world, and we are very enthusiastic about being part of its journey. We are anxious to see what the upcoming three years will bring for the organisation and its community of fans”. 

Sharon Singleton
Sharon Singleton
Sharon Singleton is a multi-media reporter with experience ranging from website management to reporting and editing for newspapers, news agencies and television. As Managing Editor she's been working with Asia Gaming Brief since 2013 and her specialties are: Business, current affairs, fluent in Italian, French, with working knowledge of Spanish.