The iGaming brand Totogaming is developing a podcast series that explores some of the industry’s most interesting topics, discussed by the people who know the business best.
The first episode focused on one of the hottest topics of the moment — the 2026 FIFA World Cup and the work operators do to capture users’ attention, increase engagement, and develop effective marketing strategies around major sporting events.
In its inaugural session moderated by Aelita Chilingaryan, PR & Communications Manager at Totogaming, and featured Viktorya Harutyun, Head of Product Marketing, alongside Kamo Mayilyan, Head of Product Directions Development and R&D.
Together, they discussed the intersection of sportsbook and casino products during large-scale sports campaigns; the approaches operators take to maximize user engagement during major tournaments, etc.
Podcast by Totogaming is an ongoing project, and the brand plans to regularly address important industry topics through this format, exploring them from different perspectives and providing viewers with valuable insights and information.
