Aristocrat Technologies, a subsidiary of Aristocrat Leisure, has announced a partnership with Marker Trax, an innovative, digital, and cashless alternative to issuing casino markers.
Aristocrat’s award-winning Oasis 360 system provides flexible solutions that extend Marker Trax digital funding capabilities to provide operators and customers a seamless and cashless slot marker experience.
“We are excited to partner with Marker Trax and work together to push boundaries to deliver innovative, contactless and cashless solutions,” said Cath Burns, executive vice president of customer experience solutions for Aristocrat. “Our commitment to both guest and operator experience is at the heart of everything Aristocrat does, and great partnerships of this kind are the driving force to move our industry technologies forward.”
Customers can apply for a Marker Trax account and can be approved quickly, with the option of online or mobile app enrollment. Aristocrat’s Oasis 360 interface provides a consistent and simple mobile guest experience; approved funds are immediately available at the machine. Enrollment in Marker Trax is free and requires the customer be a member of the operator’s loyalty program or to sign up.
“It’s been an exciting first-half of the year for Marker Trax and this partnership with Aristocrat will allow for our continued growth throughout the industry,” said Charlie Skinner, Marker Trax COO.
The partnership between the Aristocrat and Marker Trax solution provides full access to customers’ account information on the mobile app and through the Marker Trax website. Customers can conduct a variety of user-friendly transactions to manage their Marker Trax account with efficiency and ease.
“Marker Trax takes the burden of issuing casino credit from the operator and is safe and convenient for the customer,” said Gary Ellis, founder and CEO of Marker Trax. “There’s a lot of good things about cashless for operators and players, our partners at Aristocrat understand this.”
Operators will be provided with a robust dashboard that provides functionality to screen information such as player activity, reports, data analysis, and other functionality to harness the optimal performance of Market Trax. Combined with the tracking and reporting functionality of Aristocrat’s Oasis 360 system, operators will have all the necessary information to engage and retain customers and leverage the benefits of the partnership.