Soft2Bet has announced the appointment of Ryan Collinge as Executive Vice President of Group Business Development & Strategic Partnerships, bringing over two decades of commercial, product, and operational expertise in both retail and online gaming to its senior leadership team.
In his new role, Collinge will support Soft2Bet’s continued growth and strengthen its relationships with leading operators and entertainment brands.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Collinge joins Soft2Bet with a proven track record of delivering commercial success across the gaming industry. His background includes leading international sales teams, formulating growth strategies, and overseeing content, product, and studio operations for major gaming businesses.
His extensive casino content expertise and understanding of market trends will enable Soft2Bet to further refine its offering and provide clients with solutions that meet the evolving needs of today’s competitive iGaming landscape.
