Aristocrat Leisure Limited (ASX: ALL), a leading global provider of land-based and online gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems.
Jamie Odell is the former CEO of Aristocrat, and was succeeded by Trevor Croker on March 1, 2017. He served in the company from 2009 to 2017.
Aristocrat's sales & business development director - Asia Pacific
Scientific Games said it has appointed former Aristocrat CEO Jamie Odell as its executive chair and former Chief Financial Officer Toni Korsanos as executive vice chair in a boardroom reshuffle after a change in shareholders.
The increased space for players on gaming floors due to Covid-19 has been welcomed by clients and is likely to be a trend that is here to stay, executives from three of the world’s largest suppliers said on a panel at the Australasian Gaming Expo seminars.
Aristocrat Leisure on Thursday announced its financial results for the six months ended March 31. Group revenue increased 7 percent to A$2.25 billion (US$1.5 billion), which included a 6 percent decrease in land-based revenues, but 19 percent growth in digital revenue, based on year-on-year figures. EBITDA fell 7.7 percent to A$707.6 million. The company statement […]
Australia-listed Aristocrat Leisure on Monday announced the pricing of a new US$500 million term loan, with the aim of strengthening the group’s liquidity and balance sheet. The company made the announcement on the Australian Stock Exchange on Monday, noting that the Term Loan B facility will settle around 21 May 2020, with a maturity date […]
Aristocrat Leisure announced on Monday that it would be standing down approximately 1,000 of its roughly 4,000 staff members, principally in its land-based sales, service, and manufacturing operations, and furthermore laying off about 200 staff “reflecting changed priorities.” The company statement explained, “Since mid-March 2020, almost all of Aristocrat’s land-based customers globally have suspended operations. […]
Aristocrat Entertainment said it has partnered with Melco Resorts & Entertainment’s City of Dreams Manila to donate food packages to medics.
Aristocrat Entertainment is likely to emerge from the current crisis with a larger land-based footprint in the medium-term and may be well placed to expand through acquisitions of weaker rivals, JP Morgan said in a note.
Aristocrat Technologies will display one of its broadest and most comprehensive ranges of core casino concepts at London’s ICE Show, spanning a mixture of proven, enhanced and brand new game mechanics across a wider than ever range of hardware platforms. The 2020 collection on stand S5-150 in ExCeL’s South Hall provides a unique insight into […]
inaugural G2E Asia @ the Philippines wrapped up on Wednesday, with suppliers at the show expressing optimism about future growth in the country, in particular regionally and the potential for product experimentation. The two-day conference and exhibition was smaller in size than its sister shows in Las Vegas and Macau, but made up for it […]
Gaming machine manufacturer Aristocrat Leisure delivered on profit growth for the year ended September 30, 2019, boosted by the group recent digital acquisitions, along with growth in its land-based segment. According to a company filing on Wednesday, profit after tax increased 28.8 percent year-on-year, reaching A$698.8 million, while revenue grew 25.3 percent, reaching A$4.4 billion. […]
Slot and gambling machine maker Aristocrat Leisure saw its profits after tax rise by nearly 29 percent in the one-year period to the end of September, reaching almost A$700 million (about US$476 million). The company’s total sales were nearly A$4.4 billion.
Aristocrat, in partnership with Warner Bros. Consumer Products, will premiere the new Crazy Rich Asians Slot Game at next week’s Global Gaming Expo in Las Vegas. The game will launch a completely new cabinet which Aristocrat will unveil in booth #1133 at the show. “We have enjoyed a tremendous partnership with Warner Bros. Consumer Products, […]
Aristocrat has licensed Star Trek: The Next Generation from CBS Consumer Products for a new game that will further expand the company’s landmark EDGE X cabinet’s library of content. Aristocrat’s all-new EDGE X cabinet features two stacked, horizontal, curved 43” LCD screens displaying panoramic views, with stereo symphonic surround sound and a virtual button deck, […]
Asian operators need to free up space on the casino floor to experiment with new products to encourage a greater variety of gaming machines, industry experts say.
Casino players can “Xperience the Difference” through the latest dual-screen gaming sensation from Aristocrat. The company’s new innovation, MarsX gives operators an entirely new way to elevate their venue’s gaming experience and is offered with market-defining, cutting-edge game concepts. MarsX features two 27” 4k displays paired with new Gen9 internal components driving performance and allowing […]
Casino players can “Xperience the Difference” through the latest dual-screen gaming sensation from Aristocrat. The company’s new innovation, MarsX gives operators an entirely new way to elevate their venue’s gaming experience and is offered with market-defining, cutting-edge game concepts. For players, MarsX features two 27” 4k displays paired with new Gen 9 internal components driving […]
At Aristocrat, “It’s All About What’s Inside” – what’s inside the games, the hardware, the systems and the company itself – that makes all the difference in creating the world’s greatest gaming experience, every day. Aristocrat will showcase the latest and greatest in gaming, with new releases in it’s Branded, On-Trend, Innovation and NextGen player experience categories. […]
Aristocrat’s all-new EDGE X cabinet made its official launch at the Indian Gaming Tradeshow and Convention, and now it is appearing on casino floors across the U.S. Aristocrat’s all-new EDGE X cabinet features two stacked, horizontal, curved 43” cinematic LCD screens displaying panoramic views, with stereo symphonic surround sound and virtual button deck, all in […]
Aristocrat has announced Mitchell Bowen as the company’s Global Land Based CEO, a newly created position responsible for all of Aristocrat’s regulated gaming businesses worldwide. Aristocrat Group Ltd CEO & President, Trevor Croker, said: “The creation of a single global land-based business is the right step to take at this time. It will facilitate thorough […]
Aristocrat has installed its Mighty Cash slot product in the City of Dreams Manila, creating the country’s largest link jackpot with a start-up value of P100 million ($1.9 million).
Gaming industry Veteran Jamie Odell has joined Scientific Games as special advisor to the chairman and CEO, according to a company press release. Jamie brings many years of gaming and executive experience, most recently serving as CEO of Aristocrat from 2009 to 2017. Mr. Odell will be an advisor to the Scientific Games board chairman […]
Australian gaming supplier Aristocrat Leisure reported a 16.8 percent increase in NPATA in the six months ended March 31, 2019, driven by strong growth in the group’s Americas and digital businesses. According to a filing to the ASX, normalized profit after tax and before amortization (NPATA) reached A$422.3 million in the period, compared to just […]
Aristocrat has introduced its new 4-level linked progressive slot game, Gold Stacks 88 in casinos in Macau and says players are responding positively to the game.
Aristocrat’s commitment to the Asian gaming market takes center stage on the company’s stand 629 at G2E Asia. “Every single game is the culmination of our entire company driving the innovations of tomorrow. From inside-out, Aristocrat is dedicated to evolving our ever-expanding portfolio, challenging the status quo, driving innovation, and delivering the best gaming experience […]
Australian slot supplier Aristocrat Technologies reported a 44.7 percent rise in revenue for the year ended September 30, 2018, driven by record results from its North America and ANZ markets. Reported net profit after tax amortization (NPATA) reached A$655.3 million, up 20.6 percent. Normalized NPATA was up 34 percent to $730 million in the financial […]
The Link segment comprises one of the most important product types in Aristocrat Asia’s portfolio and is a key engine to any successful gaming floor across the Asia-Pacific region. To breathe further innovation into this segment, Aristocrat is showcasing a range of different approaches to the link segment at the Macao Gaming Show this year, […]
Aristocrat Leisure Ltd has announced the stepping down of its chairman, Dr. Ian Blackburne, effective February 21, 2019. In his place, Aristocrat has appointed current non-executive director Mr. Neil Chatfield to succeed Dr. Blackburne as chairman of the company when the time comes. According to a filing from Aristocrat to the ASX, Dr. Blackburne has […]
Aristocrat is demonstrating its deep and continuing commitment to core products that are popular with players and operators at G2E Las Vegas 2018. This year the Aristocrat booth will be brimming with the latest innovations that give robust support to each of its cabinets along with further extensions of legendary, proprietary titles including Buffalo, Gold […]
Big Fish Games, Aristocrat’s social gaming arm, said it is cutting around 15 percent of its workforce as part of its realignment strategy, according to GeekWire. In a staff memo sent to employees, Big Fish president and managing director Jeff Karp said the cuts was part of its “leaner” strategy, which involves re-aiming the company […]
Big Fish Games, the social gaming arm of Aristocrat, has announced the appointment of experienced video game executive Jeff Karp. Mr. Karp has more than 15 years in senior executive roles with leading video game companies including Electronic Arts, Zynga and GSN Games. He was instrumental in building multi-billion-dollar franchise games, including EA SPORTS, Words […]
Australian slot manufacturer, Aristocrat, posted a rise in its half-year earnings, due mainly to ongoing expansion of its Americas and Digital businesses. Net profit after tax rose 2.8 percent year-on-year to A$256.5 million (US$193.9 million) in the six months ending March 31, 2018, while total revenue increased 28.5 percent to A$1.6 billion. Aristocrat said the […]
Stories were shared, food was consumed and lots of laughs were had at St. Regis Macao on Wednesday night, where more than 300 gaming industry executives came over for our very first annual reunion party. The momentous night started with a lively Suppliers Cocktail Networking Party at The Manor at St Regis Macau, bringing over […]
Aristocrat continues to strive to lead the gaming industry in creating combinations of innovative cabinets and games that really entertain. At G2E Asia 2018, Aristocrat’s stand will feature themed destination areas, specifically designed to showcase the company’s new games and cabinets, and allow attendees to interact with the products in a meaningful way. “We are […]
What kind of trends do you foresee in the South East Asia over the next few years? How is your company responding to these trends? We see growth in the “Hold & Spin” feature segment. To this end, we have enjoyed a great deal of success with our Lightning Link progressive throughout Australia, the Americas, […]
Aristocrat has filed a suit in the United States District Court in Nevada against AGS, LLC and PlayAGS, Inc. alleging federal trademark and trade dress infringement, as well as unfair competition. Aristocrat’s Buffalo is one of the most popular and recognized brands in the gaming industry. The Buffalo series includes the original Buffalo game, as […]
The Gaming Technologies Association (GTA) said they “welcomed” the results of the federal court case which accused Aristocrat and Crown of misleading gamblers with deceptive slot machines. Last Friday, the court case against the casino operator and gaming supplier was dismissed on grounds of lack of specific evidence. Shonica Guy, a former gambling addict had […]
The court case against Australian-listed Crown Resorts and slot machine supplier Aristocrat over claims they had given gamblers misleading information about the chances of winning was dismissed in federal court on Friday. The ruling was made on grounds of lack of specific evidence, according to a report from Reuters. Shonica Guy, a former gambling addict […]
Aristocrat Technologies will be unveiling a new portfolio for the EMEA markets on stand S3-250 under the all-encompassing theme, ‘It’s all about what’s inside’. Leading the charge of new licensed concepts on display at the London show is the Flame55 cabinet, a sleek and elegant large format cabinet featuring a 55-inch portrait double-curved screen. Available […]
Australian gaming supplier Aristocrat Leisure Limited has announced the appointment of Ms Julie Cameron-Doe as its new chief financial officer, subject to regulatory pre-approvals. Ms Cameron-Doe will succeed Mrs Toni Korsanos, who is expected to depart on March 31, 2018. Ms Cameron-Doe is expected to relocate to North America in the new year. Commenting on […]
Aristocrat Technologies has completed the acquisition of a promotional kiosk solution developed by Phi Gaming, LLC, according to a press release from the company. Additionally, the two parties entered into a development agreement to further acceleration of Aristocrat’s Oasis 360 Loyalty Kiosk. The agreement extends Aristocrat’s digital content and advanced marketing solutions within its Oasis […]
Aristocrat’s new Mighty Cash Class III Series is hitting the floor in Aristocrat’s new Helix Tower as well as the popular Helix+ cabinets. The Helix Tower features the innovative game design and same footprint of the Helix cabinet with an added 55” video topper and an integrated top box. Mighty Cash uses Aristocrat’s new 55” […]
Gaming supplier Aristocrat Leisure said it achieved strong performance in its global portfolio, especially in the Americas, as well as its digital and international CIII segments, boosting profit and revenue in FY17. Net profit after tax was A$543 million (US$410.7 million), representing growth of 36 percent year-on-year. Revenue reached A$2.5 billion, up 15.3 percent year-on-year, […]
Casino operator Donaco International has announced the signing of a new agreement with RGB Ltd to enhance its slot machine portfolio at Star Vegas casino in Cambodia. Donaco currently operates 1,522 slot machines at the Star Vegas property, with the majority of machines supplied by distributors under revenue share deals. Under the new agreement, RGB […]
A wide range of innovative and entertaining products will take center stage on Aristocrat’s stand at the Macao Gaming Show (MGS). “At Aristocrat, we continually strive to use our passion, dedication, and creativity provide our customers with innovative solutions that entertain their guests. At Macao Gaming Show, we are excited to reveal the latest additions […]
Gaming solutions supplier Aristocrat Technologies will commence direct sales and service to Class 3 operators in Germany, Austria, Switzerland and Luxembourg as of October 1, 2017, according to a company press release on Thursday. This follows the termination by mutual consent of its distributorship agreement with Dieckhaus Electronic GmbH across the four territories. James Boje, […]
Aristocrat in partnership with Warner Bros. Consumer Products, will premiere the WESTWORLD Slot Game based on HBO’s hit TV show WESTWORLD at Global Gaming Expo 2017 (G2E) in Las Vegas. “We are thrilled to present our customers with the excitement of the WESTWORLD Slot Game,” said Siobhan Lane, Aristocrat Senior Vice President, Marketing & Gaming […]
Gaming supplier Aristocrat has announced the promotion of Chris Rowe to managing director, Asia-Pacific for Aristocrat. Rowe was most recently as Sales & Business Development Director for Asia-Pacific where he was responsible for the development and execution of regional sales plans. His new role will see him continue to be based in Macau. “I am […]
Aristocrat has licensed the Madonna brand for a new multi-game slot deal, and the company will be causing a commotion when it unveils the first Madonna Slot Game at G2E Las Vegas. Since arriving on the Hot 100 with “Holiday” in the week of Oct. 29, 1983, Grammy Award-winning, Rock and Roll Hall of Fame […]
Aristocrat Leisure has denied in federal court that its machines are deceptive and designed to feed addiction, arguing that anyone unclear about how slot machines worked have “ready access” to answers, local media reports. The landmark trial which began this week, was brought on by former gambling addict, Shonica Guy, who alleges that the design […]
Aristocrat invites you to “curve your thinking” around the possibilities of games, cabinets, technology, and the future of the gaming industry at this year’s AGE. With exponential growth in the hold ‘n’ spin category, operators can expect to see a strong presence from top performers Lightning Link and Dragon Link. Aristocrat will feature its latest […]
One of the directors of Australian casino operator The Star Entertainment Group is setting up a new company designed to help promote women to leadership roles in the casino and gaming industry, The Australian reports. “This is one of the growth sectors of the Australian economy,” said Katie Lahey. “It is linked to what is […]
AGB today announced the winners of Asia Gaming Awards 2017, recognizing achievements from Asia’s leading land-based operators, suppliers and entrepreneurs. Held at the Parisian Macao on Tuesday, each of the 12 winners on the night took home a magnificently crafted award, moulded into the shape of a dragon – a symbol of strength and good […]
Organizers of the Australasian Gaming Expo has announced today a program of complimentary seminars that will be run over the course of the first two days of AGE 2017. Covering topics as diverse as the future of Casinos in Asia, (where at least 15 new integrated resort casino developments are likely to open in the […]
Influential industry speakers are set to address attendees at this year’s Global Gaming Expo Asia (G2E Asia). Francis Lui, deputy chairman of the Galaxy Entertainment Group, will provide opening remarks at 9:30am on May 16. The conference program includes other industry experts who will address: Status and projections for the Asian market; Integrated Resort products […]
Aristocrat will showcase its newest game and cabinet creations, designed to help operators cater to all types of players and gaming floor segments. “Our global teams of designers, creatives, mathematicians and engineers are united behind one goal: to create innovative games and cabinets that help our customers provide their guests with the best player experience […]
Australian gaming supplier Aristocrat says it is planning to invest more in Indian entrepreneurs, a move unrelated to its core gaming business, Deccan Herald reports. “Aristocrat is a proudly innovative company and this new innovation function will be focused exclusively on technologies that sit outside Aristocrat’s core gaming business while utilising their existing local tech […]
Gaming suppliers, facing the challenge of changing audience demographics and new technology, needs to move to “bigger and brighter” machines to lure clients into casinos, industry experts say. Speaking on a panel on Future Trends in Game Design at the ASEAN Gaming Summit, panelists said that while technologies such as skill-based products and virtual reality […]
In the lead up to the ASEAN Gaming Summit, AGB interviews gaming supplier Aristocrat on their outlook on gaming markets in Asia. What kind of trends do you foresee in Southeast Asia over the next few years? We have had a great deal of success with our Lightning Link progressive throughout Australia, the Americas, Europe […]
Gaming supplier Aristocrat Leisure Ltd. says it expects a 20 to 30 percent growth in net profit after tax for the 2017 fiscal year. The forecast was made by Aristocrat’s CEO-elect, Trevor Croker during an AGM held on Monday, February 27. The gaming veteran will become Aristocrat’s new CEO and managing director come Wednesday, replacing […]
Aristocrat has appointed Matt Wilson as the managing director of the Americas, to be based in Las Vegas. “Matt’s leadership has been instrumental to Aristocrat’s recent growth both in the Americas and across other key markets,” said CEO-Elect Trevor Croker. “Matt comes to the role with proven commercial and strategic skills and a genuine passion […]
Wynn Resorts has appointed Craig Billings, a former Aristocrat Leisure executive, as its new chief financial officer, treasurer and chief accounting officer from the beginning of March. From November 2015 through February 2017, he was an independent advisor to and an investor in the gaming industry. From July 2012 to November 2015, Mr. Billings served […]
Gaming supplier Novomatic Group says it achieved record-breaking full-year revenue in the fiscal year 2016, amounting to EUR4 billion (US$4.3 billion). According to a press release from the company, the revenue growth observed in the fiscal year 2016 “was mainly achieved in the core markets of Great Britain, Germany, Spain and Italy.” Looking ahead to […]
Aristocrat has announced the launch of its new slot game, Dumb and Dumber for the North American market. In partnership with Warner Bros. Consumer Products, Lloyd Christmas and Harry Dunne are back as, this time in Aristocrat’s Wonder Wheels cabinet in a game packed with the movie’s best goofy scenes and hilarious antics. Players join […]
Aristocrat Technologies will show an intense ‘passion for gaming’ at ICE 2017 as it unveils key highlights of its new slot game portfolio for the EMEA region this year. “A strong portfolio combining exciting content, segmented product lines and popular licensed themes have been the key business driver over the last 12 months,” explained James […]
Aristocrat Leisure Ltd. has reported normalized profit after tax and before amortization of acquired intangibles (NPATA) of A$398 million (US$298 million) for the period ending September 30, 2016. According to a filing from the gaming supplier to the Australian Stock Exchange, the profit result represents a 69 percent increase compared to A$236 million in the […]
Aristocrat Leisure Ltd’s CEO and managing director Jamie Odell will be departing the business in 2017, says the Australian gaming supplier. According to the company’s filing to the Australian Stock Exchange, Trevor Croker has been appointed as the CEO elect, (subject to regulator pre-approvals) and will assume the new position on March 1, 2017. Mr. […]
At G2E 2016, Aristocrat will show global casino customers the key to winning as an operator and to winning in the future is a connected global gaming perspective that strengthens operator-patron interaction. Operators know, no two players are alike which is why Aristocrat offers its customers the most diverse product portfolio in gaming, one that […]
Gaming technology supplier Aristocrat says it will “vigorously” defend legal action from Maurice Blackburn over its popular Dolphin Treasure game. Last week, compensation lawyer Jacob Varghese, of Maurice Blackburn said he will be formally writing to Crown and Aristocrat on Monday over the popular Dolphin Treasure game. The litigation is on behalf of recovering South […]
Aristocrat is looking forward to sharing their colorful vision for the future at AGE 2016 alongside industry partners. “Our industry is transforming at a faster rate than ever, but the future has never looked brighter. Advancing technology and new gaming experiences open up a host of opportunities for operators, players and manufacturers alike. We believe […]
Slot machine manufacturer Aristocrat Leisure has confirmed a surge in profit for 16H1, with net profit after tax and before amortization of acquired intangibles up 66 percent to A$183.2 million (US$131.9 million). The results were expected after the group announced an approximate A$183 million reading to the market two weeks prior. The supplier said strong […]
The final winners in the Asia Gaming Awards were announced last night at a stunning Gala Dinner and Award Ceremony held at The Venetian Macao. The Asia Gaming Awards, hosted by Asia Gaming Brief in association with G2E Asia and The Innovation Group, recognized the best of the best in ten Award categories spanning the […]
Aristocrat’s booth at G2E Asia will be a magical world where pandas roam, dragons fly, emperors rule, lightning strikes and where innovations help casino operators across Asia Pacific make “THE BIG PLAY” with their customers. “We are excited to bring Aristocrat’s game content depth and breadth to G2E Asia, where we will exhibit brand extensions […]
AGEM Index reports a sharp increase in March 2016, attributed to the stock price increase of Konami Corp, International Game Technology and Aristocrat Technologies. The index posted sequential growth of 13.9 percent to 224.4 points at the close of the month, representing an increase of 27.4 points. This is compared to growth of 8.5 points […]
Global Gaming Expo Asia (G2E Asia), a well-known trade show and conference for Asia’s gaming and entertainment industry will convene the most significant stakeholders in the region’s gaming industry. The 2016 will see a number of exhibitors, old and new, use the platform to create brand awareness, launch new products and expand their reach […]
Australia-based gaming suppliers Aristocrat Leisure Ltd and Ainsworth Game Technology Ltd are well positioned for growth in the U.S. market, according to a report from J.P. Morgan Australia. The report followed the release of data from the completion of their 7th Annual US Slot Market Survey. “Aristocrat looks set to be the key beneficiary, with […]
Aristocrat Leisure says it will focus on expanding its existing operations, rather than chasing new “bolt-on” acquisitions such as U.S. group Video Gaming Technologies in 2015 and Product Madness back in 2012, local media reports. Chief executive Jamie Odell was quoted by Fairfax Media as saying he was wary of turning the company into a […]
Aristocrat Technologies will be revealing a diverse range of linked jackpot progressives and new standalone games making debut appearances at ‘The Big Play’ at ICE 2016. Lightning Link, the first player-selectable multi-denomination link progressive based on Aristocrat’s formidable J*Series games segment is among the new linked jackpot progressives on display. “Good Fortune™ is another proven […]
At this year’s Macao Gaming Show, Aristocrat will demonstrate its ongoing commitment to providing the most relevant product for the Asia Pacific region. Our MGS Stand will be representing both the ‘content depth’ and ‘portfolio breadth’ of our games and expanded cabinet library. In addition, we are going to showcase our Aristocrat Special Products. All […]
Aristocrat has appointed Matt Wilson to senior vice president of global gaming operations. Previously, Wilson was the company’s senior vice president of sales and marketing. In his new role, Wilson is responsible for the development and execution of Aristocrat’s global recurring revenue strategy in all Class III markets including oversight of North American gaming operations, […]
The technology budgets of the world’s major gaming suppliers are expected to remain under pressure next year, though Aristocrat is likely to continue gaining market share, according to a report from analysts at Wells Fargo. The note said analysts met with numerous slot managers in recent weeks ahead of the Global Gaming Expo in Las […]
Aristocrat’s multiple award-winning Oasis 360 is the most widely used system in North America, and now at G2E 2015, Aristocrat will help operators make the big play with systems solutions for Oasis 360 customers and casinos who use other CMS systems. “The time for operators to make the big play is right now. Aristocrat’s Oasis […]
Aristocrat Leisure recently snapped up social games developer Plarium for $500 million, but what exactly is the appeal of acquiring a studio that creates strategy/ role-playing game (RPG) titles for a very different player demographic to social casino gamers?Mergers and acquisitions in the social casino space have been rife since the turn of the decade, with blockbuster deals worth hundreds of millions – even billions – of dollars becoming commonplace. But not many industry observers foresaw Sydney-listed Aristocrat Leisure’s recent takeover of Israeli-headquartered strategy and role-playing games developer Plarium. The deal includes a US$500 million upfront payment plus an earn-out arrangement, which implies a multiple of 10x LTM EBITDA at year end.
As operators around Asia vye for licenses in new markets, one corporate social responsibility expert suggests they should change their approach. Jan Jones Blackhurst, executive vice president, public policy and corporate social responsibility, at Caesars Entertainment says not enough is being done to explain what an IR is and the benefits it can bring to society. Not only can a good CSR program help to alleviate perceptions about gambling harm, it can also be a revenue driver.