In partnership with the Macau SAR Government, Wynn is participating in the “Macao Week in Shanghai” roadshow from June 3 – 7.
The mega roadshow, located along the beautiful waterfront of The Bund at Yuanmingyuan Pedestrian Street in Huangpu District, is hosting a number of activities for travel trade professionals, Shanghai residents and visitors. Tourism and MICE seminars as well as business matching and networking sessions are designed for the travel trade, while Shanghai residents and visitors will have an opportunity to explore Macau’s diverse travel experiences, discover new commercial opportunities and learn more about Macau as a healthy, safe and quality destination. For the first time, Wynn is promoting Macau’s tourism offerings on board a brand new Wynn Show Bus as it travels through the city of Shanghai, giving visitors an opportunity to experience the resort “up close”. Wynn is also holding live streaming sessions on Yizhibo and Ctrip, as well as WeChat lucky draws. By showcasing the best of Macau tourism and introducing an array of special offers, Wynn aims to attract more Mainland Chinese travelers to Macau in partnership with the Macau SAR Government.
Wynn Show Bus debuts in Shanghai
A vibrant Wynn Show Bus, customized in the iconic colors of Wynn and filled with beautiful floral displays, debuted in Shanghai for the first time to promote Macau tourism and “Macao Week in Shanghai” roadshow. For three consecutive days from June 3 to 5, the Wynn Show Bus made surprise appearances in several of the city’s most popular locations such as Xintiandi, The Bund and other hot spots. Wynn invited Shanghai residents and visitors on board to experience Wynn “up close” and take photos alongside masterful re-creations of Wynn Macau’s Tree of Prosperity and the magnificent Ferris Wheel and Hot Air Balloon floral sculptures from Wynn Palace.
Comprehensive online and offline Macau tourism promotions
In support of the Macau SAR Government’s promotion of “Macao Week in Shanghai”, Wynn is collaborating with the Government to host live broadcasts on Ctrip and Yizhibo with a number of leading bloggers to showcase the luxurious accommodation and resort offerings at Wynn, while also giving away a wealth of enticing offers. In an effort to further boost exposure of the brand in China, Wynn is partnering with popular blogger Zhang Jiefang to host a Yizhibo live streaming event, giving visitors an opportunity to fully immerse themselves in the “Macao Week in Shanghai” experience. During the live streaming session, Wynn will engage with visitors in real time, give away promotional offers, bring visitors on a journey to the Wynn Show Bus and experience all that Wynn Macau and Wynn Palace have to offer. While at the roadshow, the Wynn team is also networking with travel partners, wholesale tour operators and media to further boost awareness about Macau’s tourism industry throughout Mainland China.
A wealth of accommodation and dining offers to attract visitors
During the “Macao Week in Shanghai” roadshow, which is co-organized by the Secretariat for Economy and Finance of the Macau SAR Government, Hong Kong and Macao Affairs Office of the Shanghai Municipal People’s Government, Shanghai Municipal Administration of Culture and Tourism, Shanghai Huangpu District People’s Government, Wynn is partnering with the travel industry to give away more than RMB 110 million worth of unprecedented offers in an effort to attract travelers to Macau. Visitors can now save as much as 40% on Forbes Five-Star accommodation at Wynn Macau and Wynn Palace inclusive of breakfast for two, dining credit, spa experiences or suite upgrades and other exclusive privileges. Bookings may be made directly with Wynn, via travel agencies or through appointed online travel platforms in Mainland China. Guests who purchase dining cash vouchers on Dianping can enjoy an additional 22% off when dining at the award-winning Michelin and Black Pearl Restaurant venues at Wynn. Visitors to the Wynn exhibit and Wynn Show Bus are also welcome to participate in a lucky draw for a chance to win an evening in a stunning Fountain Suite at Wynn Palace or a luxurious One-Bedroom Suite at Wynn Macau inclusive of breakfast for two and a couple’s spa experience. To enter the lucky draw, visitors can scan QR codes at the Wynn exhibit or on board the Wynn Show Bus to follow the Wynn Resorts official WeChat account.
Inspired by the iconic floral décor on display throughout Wynn in Macau, the eye-catching Wynn exhibit at the roadshow gives visitors an inside look into the entertainment on offer with the Tree of Prosperity at Wynn Macau and the giant Hot Air Balloon floral sculptures at Wynn Palace. A Mainland Chinese dance troupe will also perform a medley of songs from the Performance Lake such as “Jasmine Flower” and “Me and My Motherland” for visitors to enjoy. The troupe will perform two styles of dances as an expression of Wynn’s devotion to the motherland.
As Wynn continues to work closely with the Macau SAR Government and all sectors of the community to boost the city’s tourism and economy, it also remains mindful of the need to stay in strict compliance with all health and safety protocols to prevent the spread of the virus.