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Rebranding or relocating? How POGOs might survive the Philippine ban

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Gambling companies called the Philippines home long before the term POGO was ever coined, but it was under the reign of President Duterte that the country became the hub of activity which led to where we are now. The first operators set up shop in the early 2000s and were limited to where they could operate from, with many of the biggest names occupying vast offices in PBcom Tower and RCBC Plaza, overlooking Ayala Avenue in Makati. Then the Duterte regime regulating them as Philippine Offshore Gaming Operators (POGOs) (renamed Internet Gaming Licensees (IGL) in October 2023) from 2016 onwards, and numbers increased, as did the locations from which they conducted their businesses.

POGOs, which initially flourished under the Duterte administration due to liberal gaming laws, have since been linked to various criminal activities, including human trafficking, online fraud, and illegal gambling. These operations primarily target Chinese nationals, as gambling is illegal in China, but they have left a significant footprint in the Philippines by leasing and often even building call center-style facilities, and employing foreign workers, mainly from China.

POGOs
PBcom Tower in Makati

Despite President Ferdinand Marcos Jr.’s firm stance against POGOs, including a nationwide ban, many familiar with the inner workings of the Philippines believe endemic corruption may allow them to persist, either underground or by diversifying into other industries, such as call centers. Observers like Alvin Camba, a research adviser at Associated Universities Incorporated who has studied Chinese investments in Southeast Asia, and Senator Risa Hontiveros warn that some POGO operators with deep political connections might evade the ban by transitioning into different business sectors or relocating operations to neighboring countries. Some operators are already known to have moved all or parts of their operations to places like Cambodia, Myanmar, Vietnam, and Timor-Leste.

The Philippines also gave POGOs legitimacy by issuing official licenses to conduct online gambling in so-called pre-regulated markets. All of these POGO licenses have been cancelled, but operators have swiftly moved to acquire online gambling licenses from other jurisdictions such as Anjouan, Kahnawake, Tobique or Vanuatu. Previous grey market licensing hotspots such as Malta or the Isle of Man have increasingly lost traction with these types of operators due to the stricter checks carried out by them, leaving lower tier jurisdictions to benefit from the Philippine POGO exodus.

Despite the Philippines government’s efforts to shut them down, POGOs have reportedly maintained a presence by going underground. Recent raids in Cebu and Pasay City unearthed illegal POGO operations, some even posing as legitimate businesses. More than 10,000 POGO workers have had their visas downgraded, and many are expected to be deported, but as of September, a majority of these workers remain in the country.

Experts like Camba suggest that POGOs may be shifting strategies by diversifying into other industries. These operators are adept at exploiting corrupt political systems and could transition into other businesses such as Business Process Outsourcing (BPO), which shares many infrastructural similarities with POGO operations. The Philippines, with its existing infrastructure and low labor costs, is seen as a favorable location for such transitions, allowing POGOs to evade authorities while maintaining a semblance of legitimacy. The country has been a hub for legitimate BPO companies for many years, making it an ideal cover for illegal activities.

Senator Hontiveros remains vigilant, advocating for stronger enforcement of the POGO ban, yet she and others fear that the systemic corruption entrenched in the Philippines may hinder true reform. This sentiment is echoed by Chester Cabalza, the Founder and President of International Development and Security Cooperation (IDSC), a Manila-based think tank, who describes POGOs as “Trojan horses” infiltrating various sectors of the economy, leading to a range of illegal activities beyond gambling, including online fraud, espionage, and human trafficking.

Poipet Cambodia
Some POGOs are known to have moved to Cambodia

According to industry insiders in the Philippines, there are concerns that POGOs may relocate to countries with more lenient regulations. Some are known to have gone to Cambodia already, with Myanmar also being mentioned. Timor-Leste has emerged as another possible destination, where Philippine Justice Secretary Jesus Crispin Remulla recently warned local authorities about the potential risks of hosting POGO-related operations. The appeal of Timor-Leste lies in its strategic location near the Philippines, Indonesia, and Australia, making it a convenient hub for POGO operations.

Reports indicate that Chinese construction companies have been instrumental in helping POGOs establish their operations in Southeast Asia, providing the necessary infrastructure for these businesses to thrive. Some of the POGO compounds are massive in size and provide work and living spaces for thousands of people. This model has been seen not just in the Philippines, where POGO island is the most visible example of it, but also in countries like Myanmar, Cambodia, Malaysia, and Thailand, and it’s likely that the same tactics could be employed in Timor-Leste.

The Philippine government’s “Task Force POGO Closure,” which includes agencies such as the Department of Justice and the Bureau of Immigration, has ramped up efforts to tackle the issue, downgrading workers’ visas and enforcing deportation orders. However, as Camba points out, tracking the full extent of the POGO problem is difficult due to the wide range in size and scale of these operations, which vary from small setups with 10 workers (often in private condos) to large enterprises with over 1,000 employees. This makes it challenging to establish a clear baseline for measuring the government’s success in eliminating POGOs.

POGO Island, Cavite
POGO Island in Cavite

The POGO phenomenon highlights the complexities of tackling organized crime in the Philippines, where corruption, poverty, and a compromised political system create fertile ground for illicit operations. As the crackdown continues, it remains to be seen whether the government’s efforts will result in the true eradication of POGOs or merely drive them further underground or into new territories.

In the coming months, the Philippine government’s resolve will be tested, as POGOs explore every avenue to continue their operations, whether by rebranding, relocating, or diversifying. What is clear is that this issue extends beyond gambling and has deep implications for national security, organized crime, and the integrity of the country’s legal and political systems.

SJM highlights Macau’s attractions at Trip.Biz Business Travel Summit 2024 in Korea

SJM Resorts partnered with Trip.Biz, a business travel management brand under the Trip.com Group, for the Trip.Biz Business Travel Summit 2024 in Seoul. The event took place on 30 September, under the theme “Going Digital, Moving Faster – Digital Transformation.”

The summit brought together over 100 tourism industry leaders, partners, corporate clients, and media representatives. 

The attending guests included Mr. Chris Lew, Representative of Macao Government Tourism Office Korea; Ms. Anja Jia, Business Operation General Manager of Trip.Biz; and Ms. Porcia Leung, Senior Vice President of Corporate Brand Development and Marketing of SJM, among others.

SJM Resorts, S.A. (SJM) has long been committed to promoting the healthy and sustainable development of Macau’s tourism and leisure industry. While enhancing the city’s tourism offerings, SJM is also dedicated to broadening its reach into overseas markets and diversifying Macau’s visitor base.

Grand Lisboa Palace, SJM Resorts, Macau
Grand Lisboa Palace Resort Macau, SJM Resorts

Daisy Ho, Managing Director of SJM, stated, “SJM is committed to supporting Macau’s development as a ‘World Centre of Tourism and Leisure’ by creating diversified ‘Tourism+’ products that showcase Macau’s unique charm and cultural heritage. SJM also aligns with the Macau SAR Government’s push for technology-driven tourism, leveraging advanced technologies to drive innovation, as seen in attractions such as ‘AI Wonderland’ and ‘Martial Arts Arena’ at Grand Lisboa Palace Resort Macau, which utilize ‘Tourism + Education’ to add new vitality and enrich the visitor experience.”

SJM Partners with Trip.Biz for the Business Travel Summit 2024 in Korea (3)
Mr. Terence Eng, Product Director at Trip.Biz, presented the Group’s one-stop digital business travel solution.

Meanwhile, Mr. Terence Eng, Product Director at Trip.Biz, highlighted Macau as a premier travel destination to showcase its one-stop digital business travel solution. He outlined how the company’s people-centric technology, extensive network of flights, hotels, trains, and airport transfers, professional and experienced customer service, and sustainable solutions – all integrated into one platform – optimize corporate travel management and enhance the overall client experience. 

South Korea ranks as the world’s seventh-largest business travel market, according to the Global Business Travel Association (GBTA), with its annual growth rate in business travel spending ranking first globally. As Macau’s top international tourism market, Korean travellers show a strong interest in high-quality tourism facilities and services, such as golf and fine dining.

Macau Visitor Arrivals 2024
Macau Visitor Arrivals 2024

SJM participated in this summit to gain deeper insights into this high-potential market and showcased a range of tourism assets, hotel facilities, and upcoming key events under its portfolio, with a particular focus on MICHELIN-starred dining, golf tournaments, and related festive cultural activities. This highlighted the diversity and innovation of Macau’s tourism sector in this key market.

A promotional video featuring Macau’s tourism highlights was also shown during the summit, and attendees were introduced to the Macao Government Tourism Office’s (MGTO) smart itinerary planning platform. 

Attendees eagerly participated in the summit, gaining deeper insights into Macau’s tourism offerings and SJM’s services. During the lucky draw, SJM provided complimentary hotel packages, encouraging local industry partners and visitors to experience the unique blend of East-meets-West in Macau. As Macau’s most established integrated tourism and leisure enterprise, SJM will continue to participate in more industry events, promoting Macau’s diverse appeals as a “World Centre of Tourism and Leisure.”

Damian Quayle appointed as SJM Resorts Chief Gaming Officer

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Damian Quayle has been appointed as Chief Gaming Officer at SJM Resorts effective September 2024, the executive manager announced.

Quayle announced the employment change on his LinkedIn page on September 4th. Prior to joining SJM Resorts, Quayle served as Executive Vice President of Operations at the LET Westside Integrated Resort in Manila, and as Chief Operating Officer at Australia’s Star Entertainment.

Quayle’s career at The Star Entertainment Group spanned over 11 years, culminating in his role as Chief Operating Officer for the Sydney and Gold Coast properties.

In Macau Quayle worked as a Director of Table Games Administration for Melco Crown Entertainment between 2008 and 2011.

Genius Sports launches FANHub, World’s first omnichannel platform to engage sports fans

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Genius Sports Limited announced the launch of its fan activation platform FANHub, the world’s first advertising and only omnichannel marketing platform custom-built to captivate sports enthusiasts.

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.

Sports
Brooklyn Nets NBA Game at Barclays Center
Josh Linforth, CRO, Genius Sports
Josh Linforth, CRO at Genius Sports

“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” said Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”

The FANHub platform includes the following core features:

  • Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
  • Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
  • Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
  • Dynamic Creative Optimization​. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.

“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member of the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”

10K foreign POGO workers downgrade visas: Gov’t

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According to the Bureau of Immigration (BI), over 10,000 foreign workers employed by Philippine Offshore Gaming Operators (POGOs) have applied to downgrade their visas.

On Monday, BI Commissioner Joel Anthony Viado urged all foreign nationals working for POGOs to act quickly and downgrade their visas before the upcoming October 15th deadline. This initiative is part of a broader government effort to wind down POGO operations in the country.

To facilitate a smooth transition for POGO workers, Viado explained that the Bureau has streamlined the visa downgrading process, enabling applicants to complete the necessary procedures more efficiently. He stressed the importance of submitting applications early to avoid last-minute complications.

Viado warned that those who fail to meet the deadline or exit the Philippines by December 31st could face serious penalties, including deportation and blacklisting from the country.

The visa downgrading process allows foreign POGO employees to switch from work visas to temporary visitor visas, which permit them to remain legally in the Philippines for an additional 59 days. This grace period is in line with the government’s directive mandating that all foreign POGO workers must leave by the end of the year.

Viado emphasized that there will be no extensions granted beyond the October 15th deadline. Those who miss this cutoff will be required to leave the Philippines immediately.

PAGCOR, Philippines

In a recent briefing held on September 30th, the BI, in coordination with the Philippine Amusement and Gaming Corporation (PAGCOR), met with POGO company representatives to outline the next steps. The bureau also suggested setting up designated “service days” where workers could process visa downgrades and secure exit clearances on-site.

Representatives from the Department of Labor and Employment (DOLE) will also be present at these service days to collect surrendered Alien Employment Permits from POGO workers as part of the government’s broader initiative to scale back the industry.

An interagency task force, including the BI, Department of Justice, DOLE, PAGCOR, and other relevant agencies, has been established to manage the closure of POGO operations and provide assistance to affected employees.

Wynn UAE IR sets to contribute $350M of free cash flow to parent firm: CBRE

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Wynn Al Marjan Island is expected to deliver a major boost to Wynn Resorts, contributing over $350 million in free cash flow (FCF) once fully stabilized, according to CBRE.

This projection follows the recent announcement that Wynn Resorts has been granted a gaming license by the General Commercial Gaming Regulatory Authority (GCGRA) of the United Arab Emirates (UAE). The integrated resort, which represents a $4 billion investment in Ras Al Khaimah, signifies a major milestone for the company and the broader gaming landscape in the UAE.

In a recent report from CBRE, the issuance of the official gaming license is highlighted as a crucial step likely to attract greater interest from equity investors. “So far, investors have given no credit to Wynn Resorts for Wynn Al Marjan Island, which we estimate could generate approximately $920 million of EBITDA,” the report stated.

Given Wynn’s 40 percent ownership interest and management contract in Wynn Al Marjan Island, this integrated resort is expected to play a vital role in enhancing Wynn Resorts‘ overall financial performance.

While the announcement of Wynn’s license was relatively low-key, state media confirmed the approval, aligning with expectations of a more discreet licensing approach in the region.

The timing of Wynn’s investor day this week further suggests that the company was either confident about securing the license or had already obtained it prior to the presentation.

The investment bank predicts that investors can anticipate that Wynn Resorts will share updated projections for Wynn Al Marjan Island during this event, possibly including details regarding project financing and timelines as construction rapidly progresses toward a projected opening in the first quarter of 2027.

Despite the excitement surrounding the UAE gaming market, some challenges remain, particularly regarding the accessibility of new laws and regulations.

While the GCGRA is authorized by federal decree to regulate and supervise all forms of commercial gaming in the UAE, the federal decree itself has not been made widely public. This lack of transparency has been a concern for public equity investors; however, the official license granted to Wynn is expected to alleviate some of those apprehensions.

CBRE also flags that cultural sensitivities regarding gaming in the region may delay broader legislative announcements that decriminalize gaming. The UAE has been cautious and thoughtful in its approach to integrating gaming within its framework. 

IGT PlayDigital introduces Mystery of the Lamp game to the US online gaming market

International Game Technology (IGT) has revealed that IGT PlayDigital™ has launched the award-winning Mystery of the Lamp™ game across multiple U.S. online gaming jurisdictions, including New Jersey, Pennsylvania, Michigan, and West Virginia.

IGT’s Mystery of the Lamp game rose to super-star status by achieving high performance in land-based casinos worldwide and winning “Top Performing NEW Premium Game” at the lauded 2024 EKG Slot Awards Show.

PlayDigital, IGT

IGT PlayDigital‘s version of the player-favorite game retains many of the same attributes that continue to propel the success of the land-based game, including its three collection-pot mechanics, vibrant art package and attractive bonuses.

“Adding Mystery of the Lamp to IGT PlayDigital’s content library for the U.S. enables our customers to offer players another highly successful IGT land-based game across platforms,” said Gil Rotem, IGT PlayDigital President. “Much like we did with IGT’s Prosperity Link’s™ arrival in the online space, we anticipate players and operators will quickly gravitate to Mystery of the Lamp given its strong following around the world and the quality of the gameplay experience.”

IGT PlayDigital introduced Mystery of the Lamp Treasure Oasis, one of five IGT Mystery of the Lamp themes. The game has a 5×3 reel configuration, features four compelling jackpots and includes Hold & Win-style bonus play.

Games Global and Switch Studios expand popular series with 9 Masks of Fire Land & Win

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Switch Studios, a premier developer under Games Global, has unveiled 9 Masks of Fire™ Land & Win™, the newest entry in the beloved series. This game ingeniously merges the thrill of table games with the excitement of slot mechanics.

9 Masks of Fire™ Land & Win™ features a unique game board reminiscent of classic roulette, with numbers one to 36 available for straight-up bets. The twist comes with a single slot-style reel alongside the grid, offering new ways to win. Once bets are placed, the reel spins and up to 10 multiplier masks can randomly land on the board, boosting payouts by up to 100x.

Three distinct modifiers can enhance win potential when triggered by the reel: the multiplier boost increases all existing multipliers on the board by up to 50x; the mask symbol adds up to six additional multipliers at random; and the Free Plays icon grants up to eight extra rounds with the current numbers and bet value intact.

Switch Studios introduces a brand-new gaming experience with 9 Masks of Fire™ Land & Win™, combining the renowned 9 Masks of Fire™ brand with the Land & Win™ mechanic. This release exemplifies the studio’s commitment to pushing innovation through collaboration, delivering a dynamic and engaging new genre for players.

Tom David, Head of Switch Studios, said: 9 Masks of Fire™ Land & Win™ is not only a collaboration between Gameburger and Switch Studios, but also the coming together of two important brands in 9 Masks of Fire™ and Land & Win. The Land & Win™ mechanic allows players to adjust game volatility by choosing how many numbers to bet on, while the 9 Masks of Fire™ brand brings a familiarity to proceedings. With plenty of additional modifiers and maximum wins up to 4,500x, it is another truly distinctive product from Switch Studios!”

Andy Booth, Chief Product Officer at Games Global, said: “The 9 Masks of Fire™ series stands as one of the crown jewels in Games Global’s expansive portfolio, consistently captivating players worldwide. This latest release is poised to not only thrill devoted fans of both slots and table games but also redefine their gaming experience. Retaining the classic charm of a vintage roulette layout, the game has been brilliantly reimagined for modern audiences, incorporating cutting-edge modifiers and offering thrilling opportunities for massive wins.”

Asian Football Confederation signs agreement to strengthen betting integrity

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The Asian Football Confederation (AFC) has reinforced its commitment to safeguarding the integrity of football in Asia by signing a four-year Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA).

This agreement, announced today (07th of October 2024), aims to strengthen efforts against match-fixing and irregular betting activities across the continent.

Under the MoU, the AFC and IBIA will collaborate closely to detect suspicious betting patterns in football matches.

IBIA, suspicious betting

IBIA will utilize its Monitoring and Alert Platform to provide the AFC with real-time data on irregular betting activities, enhancing the AFC’s capability to promptly investigate potential match manipulation.

AFC General Counsel and Director of Legal Affairs, Andrew Mercer, emphasized the organization’s commitment to maintaining ethical standards in the sport.

Mercer added that partnerships with leading organizations are crucial in the fight against match-fixing. “This MoU with IBIA further strengthens our ability to ensure football in Asia remains clean for the future generations of fans, players, and stakeholders.”

Khalid Ali, CEO of IBIA, expressed enthusiasm about the collaboration, underling that cooperation is “vital for an effective integrity monitoring and investigatory framework”.

“IBIA is delighted to strengthen its relationship with the AFC through this important information-sharing collaboration. We will safeguard the AFC ecosystem by monitoring our members’ global customer account activity, which encompasses over $300 billion in sports betting annually”, Ali added.

The Asia Pacific sports betting market size is anticipated to reach $60.3 billion by 2030, according to ResearchAndMarkets.com.

Philippines tourist arrivals rise 10% Y-o-Y between Jan-Sept

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The Philippines had a 10 percent year-on-year rise in tourist arrivals during the first nine months of 2024, as the latest data reveals a substantial growth compared to the same period of last year.

The total number of visitors reached some 4.4 million marking a 9.89 percent increase from the 4 million of the previous year.

While overseas Filipinos accounted for 355,692 arrivals (an 8 percent share), the bulk of the growth is attributed to foreign tourists, who represented 4.08 million arrivals, making up 91.99 percent of the total. This segment saw a robust growth rate of 10.36 percent compared to 3.7 million in 2023.

South Korea remains the top source of foreign tourists, with 1.19 million arrivals, which constitutes 26.9 percent of the total. This is a significant increase of 12.1 percent from the previous year. The United States follows with 694,142 arrivals, reflecting a modest growth of 1.65 percent.

Japan and China have also shown impressive growth, with Japan experiencing a 31.69 percent increase (totalling 293,658 arrivals) and China growing by 30.27 percent (totaling 260,134).

Several other countries contributed to the surge in tourist numbers, namelly, Taiwan with a 14.8 percent increase, and India with a 15.14 percent rise.

Although Vietnam visitors reported a 10.5 percent decrease, this country still remains a notable contributor to the Philippines tourism sector.

While the growth is encouraging, certain countries, such as Australia and Canada, experienced slight declines of 0.6 percent and 3.2 percent respectively. The Philippines continues to navigate the challenges posed by global travel uncertainties, but the overall trend indicates a robust recovery.