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1xBet’s 2024 Milestones: key achievements and new heights of success

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In 2024, 1xBet achieved significant breakthroughs and successes, solidifying its position in the iGaming industry. The brand secured major partnership deals, received prestigious awards, and showcased its innovations at the world’s leading forums.

Game-changing partnerships

1xBet is always one step ahead when it comes to collaborating with top sports organizations and celebrities. These sponsorships have helped the brand reach new audiences and boost its recognition worldwide.

One of the most notable moves was partnering with FIBA, the International Basketball Federation, which organizes most major national team tournaments. 1xBet also signed a deal with Volleyball World and is actively promoting volleyball. Additionally, Argentina’s leading esports team, Bestia, joined the brand’s partner network, while Indian actress and model Urvashi Rautela became the new ambassador for 1xBet Casino. Through its partnership with the Confederation of African Football, the company supports major African football tournaments. In some Asian countries, legendary Brazilian footballer Roberto Carlos will represent the brand.

A key strategic success for 1xBet was collaborating with Brazil’s Serie A and Serie B football leagues, as well as the Brazil national team during the 2026 World Cup qualifiers. And that’s not all. The company has signed numerous contracts with other sports organizations, clubs, athletes, and celebrities:

  • Brazil: Carlos Barbosa (futsal club);
  • Burundi: Football Federation of Burundi;
  • Cameroon: Cameroonian Football Federation;
  • Gambia: Jizzl (musician);
  • India: Suresh Raina (cricketer);
  • Mexico: Guillermo Ochoa (footballer);
  • Nigeria: Bi Benard (sports blogger), Suo Chapele (the first female sports commentator in Nigeria), FROD (actor);
  • Philippines: Kai Sotto and Chris Newsome (basketball players);
  • Tajikistan: Muin Gafurov (UFC fighter);
  • Zambia: Kabwe Warriors (football club).

The partnerships of 1xBet span the globe. Each new agreement boosts brand recognition and highlights its contribution to sports development and the gambling industry.

Partnership with FC Barcelona and Paris Saint-Germain

In 2024, 1xBet extended its contract with FC Barcelona, one of the most successful and famous football clubs in the world. The new deal runs until 2029, showing the bookmaker’s long-term commitment to partnerships with elite sports organizations. The company also continues its productive collaboration with another football giant, Paris Saint-Germain. Together with its partners, the brand runs large-scale promos and helps fans get closer to their idols.

Partnerships of this caliber highlight the ambition of 1xBet to be part of the biggest football events. At the same time, millions of fans get the chance to discover the world of sports betting.

1xBet in the iGaming arena: how the industry leader conquered world forums

In 2024, 1xBet actively participated in international exhibitions and forums, exchanged experiences with colleagues, discovered new opportunities for collaboration, and presented its product at the highest level. The brand became part of key industry events, including ICE London, SiGMA Eurasia, iGB L!VE, SBC Summit, and many others. 

Participation in exhibitions brought 1xBet recognition from experts and various international awards:

  • Affiliate Company of the Year at the International Gaming Awards;
  • Best Mobile Casino Experience at the SiGMA Eurasia Awards;
  • Best Sportsbook Operator in Africa at the SiGMA Africa Awards;
  • Best Esports Operator in Latin America at the SiGMA Americas Awards;
  • Best Affiliate Program 2024 at the SiGMA Asia Awards;
  • Digital Sports Betting Operator of the Year at the Global Gaming Awards Asia-Pacific;
  • Best Online Sportsbook 2024 at the SiGMA East Europe Awards;
  • Best Mobile Sports Betting App at the SiGMA Europe Awards.

These achievements confirm the highest operational standards of 1xBet, which enable the company to offer favorable conditions for partners and a unique gaming experience for its clients.

1xPartners: what to expect in 2025

The 1xPartners affiliate program will become even more user-friendly and efficient with important updates. The company plans to redesign the 1xpartners.com platform and the personal account to improve user experience. A new Event Calendar feature will also be available, allowing for better planning of activities. Additionally, the company’s development team will enhance analytical tools, helping partners assess their advertising campaigns more efficiently. In addition to technical changes, 1xPartners will actively grow its social media presence. These steps will improve interactions with existing partners and attract new ones.

2025 is set to be a year of change, but the priority of 1xBet will remain unchanged – quality and convenience for every partner.

Priority regions for development

Latin America 

The region is one of the strategically important markets where the company has significantly increased its presence. The brand received a license in Peru and is in the final stages of certification in Brazil, with plans to obtain licenses in Venezuela and Bolivia in 2025. A key step was sponsoring popular tennis tournaments under the WTA banner and collaborating with renowned Mexican footballer Guillermo Ochoa. The brand also actively supports FC Universidad Católica from Chile and FC Caracas from Venezuela, and, as part of a partnership with Bestia, was ready to invest $1 million in Argentine esports.

Asia 

Over the past year, the brand has been particularly active in Southeast Asian countries. In one year, the number of participants in the 1xPartners program in this region has doubled. Additionally, 1xBet increased its market share and boosted brand recognition through collaborations with Chris Newsome, Kai Sotto, and other partners.

India is another important region where 1xBet has made significant progress. Compared to last year, the platform’s audience has grown by 47%, the number of active players has increased by 60%, and the number of participants in the affiliate program has risen by 70%. This has been made possible by the bookmaker’s productive work during the IPL season.

In Thailand, 1xBet became a sponsor of the ESL tournament in Bangkok. The brand hosted the 1xFest pubstomp, which was attended by over 100 guests, and the event’s online broadcast attracted more than 70,000 viewers.

In Mongolia, 1xBet collaborates with The MongolZ esports team, which has shown phenomenal progress over the past year. It became the first Asian squad to reach the Perfect World Shanghai Major final stage. Over the year, The MongolZ participated in 22 tournaments, including 8 S-tier events, and won 6 major competitions, earning over $1 million in prize money. Today, the team ranks 7th in the HLTV ranking and 4th in the Global Valve Ranking, confirming its status as one of the world’s strongest teams.

Another significant partnership was launched in India: 1xBet became the sponsor of Skyesports Masters, the country’s first franchised esports league.

In 2025, 1xBet will continue to actively work in the esports sector and announce new partnerships in the world of sports, including agreements with a top MMA fighter and a leading basketball league.

Africa

1xBet is actively expanding its presence in Africa through partnerships in the sports world and collaborations with popular artists. One of the brand’s most successful projects was its connection with famous Nigerian musician Davido. The company also hosted the grand football tournament 1xCup in Nigeria. The event attracted additional attention to the brand and increased audience loyalty.

The company actively supports social initiatives – for example, in Zambia and Kenya, it helps raise road safety awareness among drivers. In Kenya, the Waziri Cup, a sports tournament known for its charitable initiatives, is also held with the support of 1xBet.

Active participation in sports and social projects has significantly increased brand recognition, with this figure reaching 95% in some countries.

The strategy in priority regions includes further product localization, the launch of exciting promos, and the involvement of sports stars and entertainment industry figures. These steps will help 1xBet gain the trust of new players and strengthen its position as a global leader.

UN report reveals growing presence of organized crime in pacific islands casino projects

According to a UNODC report on ‘Transnational Organized Crime in the Pacific’, organized crime networks exploit these sectors to launder money and facilitate other illicit activities, leaving far-reaching social and economic consequences in their wake.

From drug cartels to highly entrepreneurial Asian criminal syndicates, these networks leverage casinos and other hospitality sectors to mask their operations and infiltrate local economies.

Casinos, junkets, and hotel resorts have emerged as focal points for criminal groups eager to expand their influence in the Pacific.

Initially proliferating in Southeast Asia, this strategy has gained traction in several PICTs, where casinos are used to launder money, facilitate drug and human trafficking, and provide a base for cyber-enabled fraud and underground banking operations.

The casino industries in PICTs are often underregulated, characterized by weak oversight and low awareness of money laundering and related risks, warns the UN body. Criminal networks have exploited these vulnerabilities to navigate both licit and illicit economies, with several high-profile cases highlighting their ability to operate largely unchallenged.

This includes instances where organized crime leaders have successfully cultivated relationships with local influential figures to solidify their footholds.

Foreign criminal actors dominate much of the illicit activity in the Pacific, including in the gambling and hospitality industries.

These actors—ranging from drug cartels and outlaw motorcycle gangs (OMCGs) to Asian criminal networks with diversified business portfolios—utilize casinos to launder proceeds of drug trafficking, illegal resource extraction, and human trafficking.

The report noted, for example, how Wan Kuok Koi, a known senior figure of the 14K Triad – a transnational organized crime group, has been identified as deepening his criminal activities across the Pacific, particularly in Palau and other Southeast Asian nations, according to recent reports from law enforcement and international organizations.

Wan, also known as Broken Tooth, previously served a 15-year prison sentence in Macau for loan-sharking, money laundering and other crime charges, and was designated in December 2020 by the US Treasury’s Office of Foreign Assets Control (OFAC) as a leader of the 14K Triad.

He was accused of engaging in bribery and corruption through various companies, including the World Hongmen History and Culture Association, an organization with chapters worldwide, including in Palau.

The 14K Triad has reportedly used the World Hongmen History and Culture Association to conceal illicit activities under the guise of legitimate investment. Their business ventures have included cryptocurrencies, online casinos, real estate projects, and other enterprises, enabling the co-option of local elites to expand their influence.

In Palau, the individual spearheaded efforts to liberalize the casino industry and established the Palau-China Hung-Mun Cultural Association in 2019. He also secured a preliminary agreement for a 500,000-square-meter beachfront development in Angaur State, which included plans for luxury resorts and casino operations. However, public scrutiny of his criminal associations led to the collapse of the project within months.

In response to the growing threat, Palau issued Executive Order 424 in April 2019, providing a legal mechanism to refuse entry, detain, or deport foreign nationals deemed undesirable due to criminal affiliations. The Triad leader was deported, and a Special Joint Task Force was created to enhance border security and crack down on transnational crime.

Regional expansion and casino targeting

pacific

The influence of Asian organized crime extends beyond Palau, with the UNDOC stating that reports indicate that Chinese criminal networks have targeted Vanuatu’s casino industry, with one syndicate linked to drug trafficking, human trafficking, money laundering, and industrial-scale cyber-enabled fraud.

This group, led by another 14K Triad leader, reportedly uses casinos in the Mekong region as fronts for their activities.

Additionally, other Pacific nations have been targeted for major casino developments, often involving dubious investors. In Vanuatu, efforts were made in 2019 to secure the island’s fourth casino license with connections to controversial investors from Laos. These activities have drawn significant attention to the vulnerabilities of the Pacific’s casino and hospitality sectors, which are often underregulated and poorly monitored.

Another troubling example involves the collapse of Australian-based property group iProsperity. Its founder, an international fugitive, purchased Vanuatu’s Iririki Island casino resort for approximately $30 million in July 2019.

The individual is wanted for embezzling tens of millions of dollars from investors in a Ponzi scheme that caused an estimated $245 million in losses.

Reports reveal that, in 2020, the founder and the company’s Chief Financial Officer allegedly paid $1 million in multiple transactions to acquire Vanuatu passports through the country’s citizen-by-investment scheme.

Both were later implicated in Australia’s Star Entertainment and Crown Casino inquiries, where investigators discovered that millions of dollars from iProsperity funds had been laundered through prominent Australian casinos.

One of the most notable cases cited by the report involves the Commonwealth of Northern Mariana Islands (CNMI) and Imperial Pacific International (IPI) LLC, a subsidiary of the now-defunct Imperial Pacific International Holdings, which was delisted from the Hong Kong Stock Exchange in June 2024.

Following its exclusive casino license acquisition in August 2015, IPI opened a temporary casino, Best Sunshine Live, which quickly gained notoriety for its staggering cash flow. Founders of IPI previously controlled Hengsheng Junket, a major operator in Macau, which has faced allegations of human trafficking and forced labor in Southeast Asia.

Reports revealed that VIP bets at the casino amounted to approximately HK$105 billion ($13.5 billion) in just the first half of 2016. By September of that year, the casino recorded bets totaling a staggering $3.95 billion, all while operating at limited capacity.

Imperial Pacific International, IPI, Saipan, CNMI

The casino’s rapid rise has not been without controversy, with the FBI raiding IPI’s construction site in 2017 due to violations related to the workplace visa system and alleged human smuggling, following the tragic death of a construction worker. Subsequent investigations uncovered a web of corruption, leading to indictments of IPI executives on charges including racketeering and human trafficking.

In November 2023, a Beijing court convicted 14 individuals, including senior IPI executives, for their involvement in an organized criminal group and illegal casino operations. This ruling followed a series of legal challenges that began with the CNMI’s decision to suspend IPI’s casino license for non-payment of community fees.

IPI filed for bankruptcy in April 2024, with debts totaling approximately $165.8 million.

‘Experts familiar with the case of IPI in Saipan have indicated that the criminal network continues to operate through a newly established hybrid (land-based and online) casino operation based on a neighboring Island in CNMI despite significant disruptions caused by recent enforcement action’, the report suggests.

Corruption setting the stage

For the UN organization, the intensification of these crimes is compounded by high levels of corruption in some PICTs.

Corruption was also said to have permeated various sectors, from natural resource management to public administration and offshore banking, creating a fertile ground for organized crime. In some instances, local officials have been co-opted by criminal groups, facilitating the seamless integration of illicit operations into legitimate businesses.

Economic fragility in PICTs, exacerbated by geographic isolation, reliance on foreign aid, and the economic impact of the COVID-19 pandemic, has further opened the door for organized crime.

Transnational criminal groups present themselves as legitimate investors, leveraging favorable tax regimes and weak enforcement mechanisms to consolidate their operations. This hybrid approach not only masks their illicit activities but also exacerbates economic inequalities and diverts critical resources away from public services.

Casinos and other gambling venues have become attractive avenues for money laundering due to the significant cash flows and limited regulatory oversight. The allure of Foreign Direct Investment (FDI) through casino development has, in many cases, overshadowed the associated risks, allowing criminal networks to thrive under the guise of economic progress.

pacific

The impact of casino-related crimes extends beyond the economic sphere, deeply affecting social stability in PICTs, the UNODC report warns, with gambling addiction, financial hardships, and family breakdowns are common consequences in communities where casinos operate.

Additionally, these venues often become hotspots for drug trafficking, human trafficking, and other exploitative activities, undermining social cohesion and public trust.

Governance in the region faces mounting challenges as criminal networks infiltrate key sectors, compromising the rule of law and deterring legitimate investment. Corruption at senior levels has further hampered efforts to address these issues, leaving many PICTs vulnerable to exploitation.

To combat the impact of gambling and casino-related crimes, PICTs must strengthen regulations, enhance law enforcement capabilities, and promote regional cooperation. Improved anti-money laundering (AML) measures, alongside transparent governance of the casino sector, are critical steps. International partnerships can also play a role in monitoring and addressing transnational criminal activities tied to these establishments.

Melco Resorts receives 6 Diamonds from Black Pearl Restaurant Guide 2025

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Melco Resorts & Entertainment has been awarded six diamonds from Black Pearl Restaurant Guide 2025. The recognition from the esteemed annual culinary guide is presented to the Company’s signature Chinese restaurants Jade Dragon and , iconic French fine dining restaurant, Alain Ducasse at Morpheus, and Japanese restaurant Sushi Kinetsu.

Melco’s signature Cantonese fine-dining restaurant Jade Dragon at City of Dreams has been awarded the coveted three diamonds award, marking its sixth consecutive year of receiving the Guide’s highest distinction, thus maintaining the status of being Macau’s one and only three diamond Chinese restaurant.

Contemporary Chinese restaurant  at City of Dreams’ Morpheus was honored with one diamond, marking its sixth year of achieving the accolade. Redefining fine dining with a contemporary vision through gastronomy that pays homage to the great traditions and savoir-faire of French cuisine, Alain Ducasse at Morpheus is again honored with one diamond for the second year running. The tranquil omakase restaurant Sushi Kinetsu located at City of Dreams’ Nüwa is also awarded one diamond by the Black Pearl Restaurant Guide with one diamond for the second consecutive year.

Lawrence Ho, Melco Resorts
Lawrence Ho, Chairman & CEO of Melco Resorts

Mr. Lawrence Ho, Chairman & CEO of Melco, said, “Thank you to Black Pearl Restaurant Guide for these wonderful honors. They are a testament to Melco’s dedication to contributing to Macau’s economic diversification as we aim to strengthen its standing as a world center of tourism and leisure, and further highlight the city’s status as a UNESCO-designated Creative City of Gastronomy. Congratulations to our team on their achievements in offering our guests with the most memorable culinary experiences as we strive to continue in our pursuit of service excellence.”

Jade Dragon – Three Diamonds

Three-diamond Cantonese restaurant Jade Dragon showcases exquisite culinary masterpieces created with the freshest seasonal ingredients and delectable delicacies. With spectacular designer décor and superlative personalized service, Jade Dragon sets the benchmark for fine dining in Macau. Honors and awards include:

  • Black Pearl Restaurant Guide 2018, 2020 – 2025 (Three Diamonds)
  • Black Pearl Restaurant Guide 2019 (Two Diamonds)
  • MICHELIN Guide Hong Kong Macau 2019 – 2024 (Three Stars)
  • Forbes Travel Guide Five-Star Awards 2014 – 2024
  • Golden Phoenix Tree China Restaurant Guide 2024 (Three Stars)
  • Trip.Best Gourmet Awards 2024 (Diamond)
  • Tatler Best 2024 (Top 100 Restaurants)
  • Tatler Dining Awards 2024
  • SCMP 100 Top Tables 2014 – 2024
  • Wine Spectator Best of Award of Excellence 2014 – 2024

Yí – One Diamond

One-diamond award winner , located on the 21st floor Sky Bridge of Morpheus, offers the very heights of innovative fine dining and Chinese cuisine served in a modern seasonal tasting menu format. Its degustation menu is inspired by the 24 Solar Terms of the Traditional Chinese Calendar (Jie Qi), changes 12 times a year and highlights many of the restaurant’s signature dishes. ’s honors and awards include:

  • Black Pearl Restaurant Guide 2020 – 2025 (One Diamond)
  • Forbes Travel Guide Five-Star Awards 2020 – 2024
  • Trip.Best Gourmet Awards 2024 (Platinum)
  • Tatler Dining Awards 2024
  • SCMP 100 Top Tables 2019 – 2024
  • Wine Spectator Best of Award of Excellence 2022 – 2024
  • Wine Spectator Award of Excellence 2019 – 2021

Alain Ducasse at Morpheus – One Diamond

Awarded one diamond, Alain Ducasse at Morpheus redefines French gastronomy with a contemporary vision. The restaurant at City of Dreams sources produce from the best regions which is harvested at its optimal time, highlighting a deep appreciation for nature and an intimate understanding of the seasons. Sourcing from small-scale farms and line-caught fish, the restaurant ensures unparalleled quality and a distinctive tasting experience. Honors and awards include:

  • Black Pearl Restaurant Guide 2024 – 2025 (One Diamond)
  • MICHELIN Guide Hong Kong Macau 2019 – 2024 (Two Stars)
  • Forbes Travel Guide Five-Star Award 2020 – 2024
  • Trip.Best Gourmet Awards 2024 (Diamond)
  • Tatler Dining Awards 2024
  • SCMP 100 Top Tables 2020 – 2024
  • Wine Spectator Best of Award of Excellence 2019 – 2024

Sushi Kinetsu – One Diamond

Bestowed one diamond, Sushi Kinetsu at City of Dreams offers authentic Edomae sushi across a beautiful, centuries old Hinoki wood sushi bar. The tranquil restaurant serves seasonal delicacies using only the finest ingredients, crafted by Japanese master chefs. Honors and awards include:

  • Black Pearl Restaurant Guide 2024 – 2025 (One Diamond)
  • MICHELIN Guide Hong Kong Macau 2024 (One Star)
  • Trip.Best Gourmet Awards 2024 (Diamond)

3 Oaks Gaming kicks off 2025 with Hawaii Riches Bonus Bank launch

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3 Oaks Gaming, an established distributor of iGaming content, has kicked off 2025 with the release of Hawaii Riches Bonus Bank, a vibrant 5×4, 25-line slot that debuts its cutting-edge Bonus Bank mechanic.

The Bonus Bank board, positioned above the reels, contains 20 cells with values ranging from x0.6 to x300 the bet. When four or more Bonus Bank or Bonus Bank Up symbols appear on the reels, the corresponding values are collected, and new potential rewards are added.

Bonus Bank Up symbols elevate the excitement by increasing the values of matching cells, adding a progressive element to each spin.

Players can also trigger Free Spins by landing three Scatter symbols, which award 10 spins. During this feature, all Wild symbols transform into Bonus Wilds, enabling them to activate the Bonus Bank mechanic and increasing the potential for significant wins.

Set against a tranquil Hawaiian seascape, the game’s reels feature vibrant symbols such as papayas, wildflowers, seashells, and cocktails, delivering a rich tropical theme to complement its engaging gameplay.

Krasimir Pankovski, Head of Sales at 3 Oaks Gaming, said: “As the first release of 2025, Hawaii Riches Bonus Bank sets the tone for what we aim to deliver this year—games that combine innovative mechanics with broad player appeal. This feature is crafted to draw in both seasoned players and newcomers, ensuring broad appeal and sustained engagement.”

Play’n GO expands reach with games now available in Brazil

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Play’n GO, a world-leading casino-entertainment provider, has today announced that its industry-leading games are now live in Brazil.

Players in the world’s newest regulated market can now enjoy an initial suite of more than 50 titles including Play’n GO’s all conquering Rich Wilde and the Book of Dead, multiple games from the fan favourite ‘Toonz and Moon Princess series, as well as Sweet Alchemy Bingo and Rainforest Magic Bingo that are expected to be hits in the South American market.

As of January 2025, Play’n GO offers a portfolio of close to 400 premium titles in over 35 regulated jurisdictions worldwide.  

Magnus Olsson, Chief Commercial Officer at Play’n GO, said: “The industry has been waiting for more than a decade for Brazil to open a regulated market and it’s fantastic to see what was once just a pipe dream now become reality.”

“As is the Play’n GO way, we’re excited to be among of the first in the new market with a wide range of games certified and ready to go. Our customers know they can launch Play’n GO games with confidence, and we’ve seen that pay dividends time and again when new markets open like now in Brazil or markets re-regulate.”

Michele Stefanelli, Sales Leader for Southern Europe and LATAM at Play’n GO, added: “The Brazilian market has proven itself in the pre-regulated phase and we’re excited to see our games launch with some of the biggest operators in the world who are committed to making the regulated Brazilian market a success.”

Pragmatic Play introduces enhanced multipliers in Aztec Smash

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Pragmatic Play, a leading content supplier to the iGaming industry, has announced the release of Aztec Smash, a new cluster-pays game featuring increasing multipliers. 

On any spin or tumble in this 7×7 slot, random symbols can be marked by the Smash Multiplier, which multiplies the value of a winning cluster by 10x for each marked symbol it includes. 

Hitting 3-7 scatters triggers the bonus game with 10-30 free spins. During the feature, the Smash Multiplier starts at 10x. Each subsequent win that includes marked symbols increases the Smash Multiplier in increments of 10x up to 100x, then 100x up to 1,000x.  

The bonus game can be retriggered, awarding up to 30 additional free spins for even more chances to land the 9,000x maximum win. 

Aztec Smash is the latest slot to join Pragmatic Play’s award-winning portfolio, following recent hits Money Stacks Megaways™ and Mining Rush

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Aztec Smash is the latest cluster-pays slot from Pragmatic Play. Introducing random marked symbols with increasing multipliers, the jungle-themed game awards wins of up to 9,000x.” 

EvenBet Gaming 2024 Trends Report reveals regulation & compliance as pressing industry matters

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EvenBet conducted in-depth research involving over 350 professionals spanning numerous industry sectors, such as marketing, technical development, and sales. The highest percentage of respondents were Chief Executive Officers and stakeholders (31%).

For a second successive year, regulation and competition remained critical concerns, while more respondents emphasised the increased difficulty in technology adoption associated with the rapid growth of artificial intelligence. The issues with high-quality recruitment also feature prominently, with the regulation of new jurisdictions bringing fresh challenges regarding the appointment of localised market experts.

The most notable trend was the priority of expansion, both into emerging markets and overall, which accounted for a total 53% of responses as companies continue to seek out additional market share. This was tailed closely by the prioritisation of technological advancement, which was highlighted as a focus by 16% of participants.

EvenBet Gaming 2024 Trends Report reveals regulation & compliance as pressing industry matters

This technology development includes a drive to implement personalised customer experiences, product innovation, and leveraging AI technology, the latter of which was markedly pivotal in Asian markets. AI featured prominently throughout responses, with its utilisation for content production, personalisation, customer support, and anti-fraud processes establishing it as a key asset powering the industry, and there remains significant investment behind the effective integration of machine learning tools into development and operational cycles.

  • Implementing personalised customer experiences was the driving force behind technological advancement in 2024.
  • Artificial intelligence is being utilised for content personalisation, player behaviour analysis, and fraud prevention.
  • There is growing interest in iGaming in virtual realities and the Metaverse among C-level executives, but financial constraints and infrastructure limitations are deterrents holding back the widespread adoption of this technology. 
  • The importance of social media in industry news consumption has waned, decreasing from 31% in 2023 to 15% in 2024, with conference events and online media outlets trailing closely.
  • Marketing channels differ vastly by continent, with social media dominating news transmission in Asia.
  • Both employees and C-suite executives agree that a professional, supportive team is the main driver that attracts talent.

EvenBet’s latest E-book reaffirms the provider’s unwavering dedication to delivering genuine insight into industry matters, equipping both operators and suppliers with the necessary data to forge their future commercial strategies.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “This E-book is our most comprehensive to date, with over 350 in-person surveys allowing us to target the most relevant participants, which included industry professionals from a range of sectors. We also added industry experts’ points of view on the trends and problems mentioned, creating even more value for the reader.

EvenBet Gaming 2024 Trends Report reveals regulation & compliance as pressing industry matters

“Almost a third of this year’s respondents were CEOs or stakeholders, offering unparalleled insight from decades of industry experience. This all-encompassing analysis of iGaming trends reflects on a year of evolution and shifting demands and demonstrates EvenBet’s commitment to providing critical observations to supplement business decisions.”

To download the E-book, please visit: https://evenbetgaming.com/core-igaming-trends-and-challenges-in-2024/

Macau Airport sees 48% growth in passenger traffic in 2024

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Macau International Airport (MIA) reported a strong recovery in 2024, with passenger traffic surpassing 7.64 million, marking a 48 percent year-on-year increase from 2023.

This surge in passenger numbers represents a significant milestone, reaching levels not seen in recent years.

Flight movements also saw robust growth, totaling over 59,000 operations, a 41 percent increase compared to the previous year.

December proved to be a peak travel month due to the festive season, with 680,000 passengers and 5,280 flight movements recorded. This reflects an annual growth of 14 percent and 9.6 percent, respectively, compared to December 2023. During the Christmas holiday period (December 20th–25th), the airport handled an average of 22,000 passengers daily.

On December 22nd, 2024, passenger traffic peaked at 25,000, the highest single-day figure for the month.

Currently, MIA connects Macau to 41 destinations across mainland China, Taiwan, Southeast Asia, and Northeast Asia, serviced by 27 airlines.

In addition to passenger traffic, MIA’s cargo operations demonstrated substantial growth. The airport managed 108,000 tonnes of cargo in 2024, a 70 percent year-on-year increase.

To further strengthen Macau’s aviation logistics capabilities, the MIA Hengqin Upstream Cargo Terminal Project Implementation Ceremony took place in December 2024. The project is set to advance through its design and review phases, with construction expected to begin in the first quarter of 2025. The initiative aims to enhance Macau’s role in regional and global aviation logistics.

Macau domestic helper visa used in illicit money exchange biz: Police

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Macau’s Judiciary Police has uncovered a case involving a money exchanger using the Macau non-resident worker scheme to run a business in the city.

The investigation began after a 50-year-old woman from mainland China was detained for conducting money exchange activities in a casino area. Further investigation revealed that she held a domestic helper visa in Macau.

The police also arrested the woman’s employers, a retired couple in their 60s. The husband is identified as the main suspect, while his wife is considered the second suspect, allegedly encouraging her husband’s actions.

According to the investigation, the money exchanger paid over HK$60,000 ($7,717) in visa application fees. Although she obtained her working visa in June 2023, she never worked at her supposed place of employment, the couple’s residence in Coloane.

Macau’s new Law on Illegal Gambling Activities, which came into effect on October 29th, 2024, imposes stricter measures on unauthorized gambling operations, particularly focusing on illegal money exchange for gambling purposes. Offenders now face penalties of up to five years in prison.

Since the law’s passage, Macau police have enhanced patrols in casino areas. Dozens of illegal money exchangers have been arrested, and millions of dollars in illicit funds have been seized.

Indian gaming companies seek Supreme Court relief from tax demands

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Several Indian gaming firms are appealing to the country’s Supreme Court for interim relief from retroactive GST demands, which could result in tax liabilities exceeding their earnings.

According to local media outlet The Economic Times, at least two companies filed interlocutory applications in December, requesting the court to suspend the tax office’s actions until a final decision is made. The dispute centers around the imposition of a 28 percent GST on the entire betting pool for past years, with gaming companies warning that the industry could collapse without temporary relief.

The Goods and Services Tax (GST) department is pursuing retroactive tax claims for the period between January 2018 and September 2023, following a change in GST regulations in 2018 and an amendment to the law in 2023 that included online money gaming. Since October 2023, companies have been paying 28 percent GST on their betting pools, but the new adjudication notices target past years.

The gaming industry is under pressure, with the GST department aiming to convert past show-cause notices into tax demands by February 5th, 2025, creating an urgent deadline.

Legal sources suggest the Supreme Court will hear the case soon, as the gaming sector faces a tense stand-off with the tax office. If adjudication orders are not issued by early February, the tax notices will become invalid. However, pushing through the hefty tax demands could prove fatal for many firms.

The same report also highlights that the case before the Supreme Court covers three critical issues: whether GST can be applied to the full deposit made by gamers; whether it applies retroactively to the period before October 2023; and whether games like poker, rummy, and fantasy sports are classified as games of ‘chance’ or ‘skill.’ If deemed games of chance, these activities could fall under India’s gambling laws, potentially leading to the end of the online gaming industry in the country.