ICE’s radical shift from London to Barcelona has proven to be a success, and while event attendees had to navigate a new experience, the industry showed up in spades. A particular focus on regulation didn’t manage to dampen the spirit of industry innovation that underpins the framework of gaming acceleration. And representation from standout online gaming jurisdictions helped cement the land-based and online crossover that now epitomizes industry needs.
In 2024, 1xBet achieved significant breakthroughs and successes, solidifying its position in the iGaming industry. The brand secured major partnership deals, received prestigious awards, and showcased its innovations at the world’s leading forums.
The 2025 edition of the ICE gaming conference marked a significant moment in the history of the event, being the first time it was held outside of London.
Relocating to the Fira Gran Via in Barcelona, ICE opened its doors to an estimated 55,000 attendees from 170 countries, defending its position as not only one of the longest running but also biggest gambling industry events. Spread across 120,000 square meters, the conference hosted nearly 1,000 exhibitors from the world of land-based and online gambling, as well as regulators and auxiliary suppliers, refracting the global reach and influence of the industry.
The move from London to Barcelona was met with both anticipation and scrutiny. The larger venue offered new opportunities for expansion, with features such as the rebranded World Gaming Forum (formerly ICE VOX), an exclusive VIP lounge, and a dedicated networking garden. Visitors also benefited from tools like ICE AI, a WhatsApp-based bot designed to enhance the attendee experience by providing detailed information about the event’s offerings.
However, despite these advancements, there was a notable lack of groundbreaking innovation showcased on the floor. Instead, the event highlighted the industry’s ongoing shift toward a more corporate and regulated environment, emphasizing compliance, sustainability, and player protection.
Regulators from jurisdictions including the Isle of Man, Curaçao, Malta, Kahnawake, Tobique, Anjouan and the Philippines were present, underscoring the event’s importance as a meeting point for global regulatory bodies.
The rebranded Sustainable Gambling Zone, sponsored by major operators like Flutter Entertainment, featured 26 safer gambling organizations and distributed EUR65,000 ($67,000) in donations to charities such as Gordon Moody, Fejar, and FES. This initiative reinforced the industry’s commitment to sustainability and player protection, aligning with the broader regulatory focus observed throughout the event.
The decision to host ICE in Barcelona was not without controversy. Catalonia’s health department and the city’s Ombudsman expressed concerns about the potential normalization of addictive behaviors, calling into question the appropriateness of hosting such a high-profile gaming event. The Ombudsman’s criticism highlighted what was perceived as a contradiction between governmental efforts to combat gambling addiction and the hosting of a global gaming showcase. These voices added a critical dimension to the otherwise celebratory tone of the conference.
Despite these concerns, most industry professionals welcomed the move to Barcelona, even if many likely spent the first day trying to find their bearings in the vast halls of the new location. Duncan Garvie from gambling charity BetBlocker described the new venue as offering fantastic opportunities for networking and heightening awareness of responsible gambling, while Harmen Brenninkmeijer from global sales and advisory firm NYCE noted how he and his team recorded the busiest ICE conference ever, a fact he also attributed partially to the new location.
Clarion Gaming, the event’s organizer, reported that both ICE and iGB Affiliate were sold out, with a waiting list already in place for 2026. The economic impact of the event on Barcelona was estimated at EUR300 million ($312.7 million), positioning ICE among the city’s most significant trade fairs alongside events like the Mobile World Congress.
A notable theme throughout the conference was the industry’s pivot toward regulation and corporate responsibility. The World Regulatory Briefing and new Esports & Games Conference highlighted the increasing importance of compliance and governance. While some attendees lamented the absence of groundbreaking technological advancements, others viewed the focus on regulation as a necessary step toward a more sustainable and professional industry.
The relocation of ICE to Barcelona also marked a shift in the event’s cultural and logistical dynamics. The expansive layout of Fira Gran Via allowed for a more streamlined experience, with features like the Skywalk providing easy access to various zones. However, the new location also brought challenges, particularly for those accustomed to the event’s long-standing presence in London. Long taxi waiting times and confusing ingress procedures were noted by some.
Portuguese football legend Luís Figo at ICE Barcelona
In its inaugural year in Barcelona, ICE successfully brought together a diverse array of stakeholders, from regulators and operators to technology providers and safer gambling advocates. While the event’s transition was not without its challenges, it underscored the gaming industry’s resilience and adaptability. As ICE continues to evolve, it remains a vital platform for collaboration, innovation, and dialogue in a rapidly changing global landscape.
Vietnam authorities have crushed the nation’s largest money laundering ring that brought in $1.2 billion from foreign countries.
According to reports, the members of the cash washing ring included bank employees and utilized sophisticated methods – such as forging ID cards and bank seals to set up businesses.
This included over 600 corporate bank accounts linked to nearly 190 businesses.
The money was sourced from fraud or online gambling activities, with total transactions nearing $1.2 billion.
Authorities so far have arrested five people, including one bank employee.
The arrests were carried out in the tourism-centric city of Da Nang.
This marks the largest ever money laundering case exposed in the city, and in the nation.
Canadian authorities suspect that online gaming platforms are being utilized to launder money from fentanyl production and distribution.
According to new reports, the Financial Transactions and Reports Analysis Center of Canada says that funds deposited and withdrawn from online casinos are being used to blanket money earned from the opioid and fentanyl trade.
In particular focus are payment processers based in Canada, Malta and the UK.
The release comes after an investigation by Fintrac, police and spy agencies and the police.
Authorities target China and ‘other Asian countries’, according to CP24, indicating the use of the dark web and virtual currencies for the alleged spread of synthetic opioids.
Authorities claim money transfers are pushed through online casinos, despite being relabeled as legitimate e-transfers in order to legitimize the action.
Wire transfers to these jurisdictions were often routed through intermediary jurisdictions like Singapore, South Korea and Hong Kong to avoid detection,” notes the regulatory body, as highlighted by the publication.
Authorities point to primary distribution hubs such as Vancouver, with the illicit cargo then moved through Calgary, Edmonton and Saskatchewan.
Macau’s results for luck-adjusted EBITDA in 4Q24 are expected to rise by approximately 2 percent quarter-to-quarter, despite higher operational expenses associated with events and promotional activities impacting margins, according to investment bank UBS.
Analysts Angus Chan, Perry Yeung, Ryan Lau, and Robin M. Farley noted that Macau’s Gaming Inspection and Coordination Bureau (DICJ) reported total gross gaming revenue (GGR) of approximately MOP57.4 billion ($7.2 billion) for the quarter, averaging MOP624 million ($77.7 million) per day. This reflects a 6 percent year-on-year increase and a 3 percent sequential growth.
Breaking down the performance by segments, UBS forecasts a 3 percent growth in mass-market GGR and a 5 percent increase in VIP GGR compared to the previous quarter. Despite these gains, UBS notes in its investment memo that its sector EBITDA estimates for 4Q24 are 2 percent lower than consensus projections, with SJM, Galaxy, and Sands driving the shortfall.
In terms of market share, UBS anticipates that Galaxy Entertainment and MGM will gain mass-market share at the expense of Sands and SJM. The report attributes this shift to an increased frequency of events hosted by Galaxy and MGM during the quarter. MGM is expected to post the fastest sequential growth among operators, while SJM is projected to lag behind its peers.
Chinese New Year
Looking ahead to the upcoming Chinese New Year (CNY), UBS highlights several key factors for investors to monitor as companies report their 4Q24 results. These include commentary on CNY trends and the competitive environment in Macau’s gaming sector.
‘A solid CNY performance, proof of event effectiveness, and a moderating competitive environment could be positive catalysts for the sector,’ UBS stated.
While the sector continues to show signs of recovery, UBS emphasizes the importance of gauging the sustainability of demand and margins through operator updates on event-related activities and competition dynamics.
The casino management systems market is experiencing significant growth, projected to expand from $8.72 billion in 2024 to $9.98 billion in 2025, reflecting a compound annual growth rate (CAGR) of 14.4 percent, a recent report by Research and Markets estimates.
This surge can be attributed to increasing demand for operational efficiency, regulatory compliance, and the burgeoning gaming industry.
Looking ahead, the report predicts the market is expected to reach $18.28 billion by 2029, with a robust CAGR of 16.4 percent. Factors driving this expansion include digital transformation and global market expansion, despite being weighed down by heightened security concerns.
Several major trends are anticipated to influence the casino management systems market in the coming years. These include the personalization of customer experiences, the integration of artificial intelligence and machine learning, mobile optimization, blockchain technology, and the adoption of cloud-based solutions.
A notable driver of growth is the increasing legalization of gaming activities and the rise in the number of gaming establishments, which encompass casinos, hotels, and resorts offering licensed gaming and betting activities.
The gaming sector is undergoing a significant transformation. According to the Academy of Animated Art (AAA), there are currently 1.17 billion gamers worldwide, a figure projected to soar to 3.07 billion by 2023.
Gaming revenues have reached $176.06 billion, with consumers spending $60.4 billion in 2021.
Impact of the Gaming Industry
The developing gaming industry is expected to be a significant catalyst for the growth of casino management systems. This sector specializes in various aspects of video game development, marketing, distribution, and monetization.
Systems that manage casinos and gaming facilities are essential for effective operations and monitoring.
In the UK, the gaming landscape has seen a 63 percent increase in gamers since the COVID lockdown, with video game sales surpassing $5 billion for the first time. Projections indicate that by 2025, revenue could reach $7.6 billion.
This growth underscores the importance of casino management systems in adapting to the evolving gaming environment.
Leading companies in the casino management systems market are focusing on innovative solutions designed to enhance operational efficiency and improve customer experiences.
The report mentioned, for instance, that in March 2022, Hub88 introduced a new casino management and business intelligence app that allows real-time tracking of performance metrics through a user-friendly interface, available on both iOS and Android platforms. This app utilizes advanced analytics to facilitate data-driven decision-making.
In May 2022, Galaxy Gaming Inc. launched the Triton Casino Systems, an innovative management tool that enhances its Bonus Jackpot System. This solution allows casino operators to create various progressive setups while providing in-depth reporting and analytics.
The market is also witnessing strategic acquisitions aimed at strengthening positions within the iGaming industry. In June 2024, Gaming Innovation Group (GiG) acquired Casinomeister for $3.6 million, enhancing its operational capabilities and market presence.
The Macau International Airport (MIA) announced that it is gearing up to accommodate the surge in travel demand during the Chinese New Year (CNY) holiday.
The reservation rate for passenger tickets has already exceeded 90 percent, reflecting travelers’ eagerness to embark on their holiday journeys.
To address the increasing demand, Macau International Airport Company Limited (CAM) has partnered with airlines to optimize flight schedules. As part of this initiative, 58 additional regular and charter flights have been arranged. These flights will connect Macau to key destinations, including mainland China, Taiwan, Vietnam, Japan, Korea, and Malaysia.
In addition to expanding flight options, the airport is adapting to evolving tourism trends in Southeast Asia. CAM plans to coordinate with airlines to ensure that flight arrangements align with the latest developments in the regional tourism market.
Earlier this week, Macau authorities projected that the city may record between 5.04 million and 5.36 million cross-border movements during the upcoming CNY period (January 28th to February 4th), with an average of 630,000 to 670,000 people entering and exiting daily.
This represents approximately 3 percent year-on-year growth compared to the previous year. Meanwhile, for the entire year of 2025, the Macau government has forecast a recovery to between 38 million and 39 million visitor movements, approaching pre-COVID levels.
On January 20, the renowned global bookmaker 1xBet held an avant-garde event for its cherished partners, “The Ark of the Future,” in Barcelona. The evening’s highlight was the performance of the world-famous British singer John Newman.
His powerful voice and fantastic charisma created a show that elicited incredible emotions and will forever remain in the partners’ memories. Newman performed his legendary hits, whichthe party guests immediately picked ups.
The event was held in the famous Maritime Museum of Barcelona, located in the historic Royal Shipyards, a significant cultural site in the city. The museum is known for its rich collection of unique maritime exhibits, including a majestic 16th-century galley. Vaulted ceilings and luxurious interior elements complemented the evening’s concept, harmoniously combining the past and the future.
Guests were delighted by the vibrant palette of captivating performances, culminating in the final part – a grandiose light show. Its central element was the legendary galley, embodying the grandeur of historical heritage and bold innovations.
The bookmaker cared about the comfort of their partners and prepared exquisite treats, exclusive cocktails, and first-class service. It created the perfect atmosphere for communication, inspiration, and new acquaintances. The event was a major success, gathering industry leaders to honor the blend of innovative technologies and authentic art.
The party set new standards and proved that combining centuries-old traditions and progress can create unforgettable moments. The 1xBet company thanks all the guests and looks forward to the next meeting.
Galaxy Entertainment Group (“GEG”) has always supported local SMEs as its key partners, aiding their sustainable development through various upgrade and transformation initiatives.
Last year, GEG launched the “GEG SME Series: Quality Enhancement Certification Program” to support qualified local suppliers in completing international and local quality management training courses offered by the Macau Productivity and Technology Transfer Center (“CPTTM”), and to obtain relevant international certifications and the “M-Mark” Macau Product Qualify Certification (“‘M-Mark’ Certification”) targeted at “Made in Macau” brands respectively.
Recently, GEG held a Certificate Award Ceremony at the Galaxy International Convention Center to recognize nearly 40 suppliers who successfully attained their certifications. The ceremony also included the set-up of an exhibition area with booths and panel discussions to foster networking and business exchanges among GEG suppliers, attracting around 150 participants.
Attending the awards ceremony were:
Mr. Lau Kit Lon, Head of the Economic Activities Development Department of the Economic and Technological Development Bureau (“DSEDT”);
Ms. Victoria Kuan, Director General of CPTTM;
Mr. Jack Chang, Deputy Director-General of CPTTM;
Mr. Lei Si Tai, Acting Chairman of Macau Product Quality Certification Committee;
Mr, Ian Soi Kun, Vice President of Macau Industrial Association;
Mr. Vong Chiok Va, Vice President of Macau Union Suppliers Association;
Mr. Kevin Zhang, Head of Industry Development Department and Investment Director of Da Heng Qin (Macao) Corporation Limited (“DHQ”) and the representative of Macao Young Entrepreneur Incubation Centre (“MYEIC”);
Mr. Peter Chow, Senior Vice President of Procurement and Warehousing of GEG;
Mr. Timmy Wong, Vice President of Procurement and Warehousing of GEG.
In her speech, Ms. Victoria Kuan said, “CPTTM is honored to have collaborated with GEG on this program, which encourages GEG-qualified suppliers to enhance both their service quality and brand trust, and provides them with the support needed to expand their future business opportunity. We hope that this program can continue to provide strong support for local SMEs, create more opportunities for economic diversification, and build a better business environment for Macau enterprises.”
Ms. Victoria Kuan, Director General of CPTTM
Mr. Peter Chow said in his speech, “The program has helped nearly 40 of GEG’s qualified suppliers, obtain the ‘M-Mark’ Certification and pass relevant professional examinations for ISO 9001 Quality Management System and Hazard Analysis and Critical Control Point (‘HACCP’) food safety management system, respectively.”
Mr. Peter Chow, SVP of Procurement and Warehousing of GEG
“The 100% pass rate for the ‘M-Mark’ Certification reflects the outstanding capabilities of local SMEs and highlights their tremendous potential for further improvements. Moving forward, GEG will continue to collaborate with CPTTM to promote this program, providing practical support to equip local SMEs with the professional knowledge and skills in quality management so they can enhance their products, services, and operational capabilities.”
Local SMEs that successfully obtained certifications through the program span various sectors, including food and beverage, engineering, trade, and environmental protection, among others. Depending on their specific needs, participating SMEs attended different training courses and assessments for the “M-Mark” Certification, HACCP food safety management system and ISO 9001 Quality Management System.
Moreover, GEG collaborated with CPTTM on providing professional advice and guidance tailored to the participating enterprises’ business conditions, which was a first of its kind in the industry, enhancing the overall quality management and operational capacity of local SMEs through theoretical training and practical action. Among the participants, five local food enterprises successfully obtained the “M-Mark” Certification after passing all of the factory audits and product testing for quality.
During the sharing session, several GEG suppliers who received professional certifications shared their triumphs from the program.
Ms. Kitty Leong, representative of Blooom Coffee House said in her sharing, “The requirements for the ‘M-Mark’ certification are strict. To qualify, the person in charge of the business must have a comprehensive understanding of the various production processes, and implement enhancements while undergoing regular factory inspections. We truly appreciate GEG and CPTTM for providing workshops and ongoing professional advice, which guided us through the assessments and helped us obtain the certification smoothly.”
“I believe that obtaining the ‘M-Mark’ certification has helped build consumer confidence and strengthened our core competitiveness.”
The event also featured an informational booth set-up by CPTTM to introduce the program to other GEG qualified suppliers, alongside over 10 booths showcasing the products and services of certificated enterprises, providing them with opportunities to highlight their strength and expand their business opportunities.
Over the years, GEG has launched various initiatives to support the development of local SMEs. Last year, in alignment with the Macau SAR Government’s policies on fostering the digital transformation of local traditional SMEs, GEG participated in and sponsored DSEDT and CPTTM in organizing the “Digital Support Services for SMEs 2024” to help local SMEs in retail, catering, lifestyle services, wholesale, and manufacturing upgrade their digital capabilities.
Meanwhile, GEG also collaborated with the DHQ and the MYEIC to organize the “GEG SME Series: Technology Innovation Enterprises Business Matching Session”, which included business matching sessions, themed seminars, and professional trainings to foster exchanges and enhancements of Macau’s start-up technology companies and local SMEs.
ZITRO has celebrated the exceptional success of its participation at ICE Barcelona 2025. The booth itself was a true showstopper—spectacular in every sense—drawing widespread admiration from attendees.
Described by some as ‘sending a message,’ ZITRO’s booth stood as proof of the company’s ability to deliver innovative products and an unparalleled showcase, reinforcing its position as a leader in the global gaming industry.
Visitors experienced firsthand the remarkable progress the company has made in expanding and diversifying its product range. At the forefront of the showcase was the all-new CONCEPT cabinet line featuring Concept Prime, Concept Prime-J, and Concept Deluxe.
The event also marked the European debut of Zitro’s latest game lineup for both the CONCEPT and GLARE cabinet lines, which includes Legendary Sword, Fairyland Quest, Lucky Vault, Cash Totems, Triple Charm Journey, Merging Fu Pots, King Fu Frog. among others. Each title introduces different gameplay mechanics paired with high-quality graphics, animations, and sound.
Zitro’s Mega Lounge has demonstrated impressive performance in key markets such as Portugal, Italy, Argentina, Peru, Paraguay, Costa Rica, Greece, and, more recently, Guatemala. At ICE Barcelona, the company unveiled the Grand Mega Lounge that incorporates the CONCEPT cabinet line, featuring existing and new games with both Grand Mega and Mega jackpots.
Zitro also highlighted the success of its Wide Area Progressive (WAP) product line. Recent launches in Panama, Costa Rica, and Peru have generated great enthusiasm, while Argentina saw the debut of Zitro’s first WAP this past December with more than 45 slot cabinets across five gaming halls at the prestigious Hipódromo de Palermo.
Additionally, Zitro announced the expansion of its digital gaming portfolio into the newly regulated Brazilian iGaming market. The division continues to expand its portfolio with new titles and upcoming seasonal games for Valentine’s Dayck’s D and Saint Patriay. It has also introduced various promotional tools to support operators in commercializing its games.
Commenting on the success of ICE Barcelona 2025, Sebastian Salat, President – International at Zitro, stated: “Zitro’s participation at ICE focused on reinforcing its commitment to becoming a global leader, capable of meeting the needs of casino operators anywhere in the world. The event provided an excellent platform to showcase the breadth and diversity of our gaming portfolio and connect with clients. Zitro is deeply grateful for the support received and remains committed to delivering value to operators and players worldwide.”
