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SOFTSWISS Prediction Markets secures over 50 partnerships post-paunch

SOFTSWISS reports that its Prediction Markets pipeline has grown to 50+ projects in under 90 days. Notably, the product has already successfully branched out, with two live projects running independently of the SOFTSWISS Sportsbook

SOFTSWISS Prediction Markets is a B2B fixed-odds Prediction Markets platform built for regulated iGaming. It lets operators offer wagering on the outcomes of real-world events – in politics, economics, technology, sport, and culture – under their own brand, within their existing licence, without a dedicated trading team.

The product runs on a fixed-odds model, giving operators control over margin, risk, and player data. For existing Sportsbook partners, the integration takes two to three days. New operators can go live in approximately three weeks.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, commented: “The market response reflects what we were seeing in operator conversations before launch – clear demand for a new product category that works within regulated iGaming. 

Many operators are moving beyond the question of whether Prediction Markets work toward how much GGR they’re leaving on the table. Fixed Odds Prediction Markets reach audiences that are harder to convert through traditional sportsbook or casino products.

That makes the product a clear acquisition tool, not just an additional betting vertical. For operators facing rising acquisition costs, the reactivation case is just as important: these markets create fresh reasons for existing players to return, engage, and keep interacting with the brand. Operators who move early will build a head start that’s hard to close later.”

On 25 June, SOFTSWISS hosted a LinkedIn Live panel titled ‘Prediction Markets for iGaming: Risks and Opportunities’. The session brought together speakers from NEXT.io and the SOFTSWISS Sportsbook to address the most common questions and concerns operators have when evaluating the category – covering the P2P versus fixed-odds model choice, regulatory positioning across key markets, and how Prediction Markets sit alongside existing sportsbook and casino products. 

SOFTSWISS issues Prediction Markets report targeted for iGaming operators

To support operators doing their own research, SOFTSWISS published a dedicated report, Prediction Markets: From Trading to Betting, in May 2026. The report maps the development of prediction markets from their earliest forms to the current platforms processing billions in monthly volume. It covers the regulatory status of the category across North America, Latin America, Europe, Asia, Africa, and Oceania, and draws on data from Dune, Keyrock, TRM Labs, and Blask

Operators interested in discussing the commercial case for Fixed Odds Prediction Markets in regulated markets can meet the SOFTSWISS team at iGB L!VE 2026 on 1–2 July. SOFTSWISS will host a dedicated Networking Lounge in Gallery Room SG12, available for scheduled meetings with commercial, product, and partnership teams throughout both days of the event.

Asia Gaming eBrief: Wynn Al Marjan adds Punchdrunk show to 2027 entertainment lineup

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Good morning. The house lights are coming up. Wynn Al Marjan Island is starting to show more of its entertainment hand, announcing a Punchdrunk partnership for an original theater production opening with the resort in 2027. The project gives Wynn a new resident-show anchor in the UAE, with audiences able to watch from their seats or step into a roaming backstage version of the same story. In Macau, SJM has named former NagaCorp finance chief Tan Sean Czoon as CFO after Christopher Ip resigned to ‘pursue other personal interests.’ The appointment brings in a seasoned finance executive as the operator works to regain momentum after a softer first quarter. Meanwhile, Sumsub’s latest report shows APAC iGaming fraud nearly halving, though deepfakes keep complicating the ending.

What you need to know

On the radar


AGB Intelligence

Wynn Al Marjan Island partners with Punchdrunk for 2027 theater debut

Wynn Al Marjan to launch immersive Punchdrunk show in 2027

Wynn Al Marjan Island is adding a major live entertainment element to its 2027 opening through a partnership with Punchdrunk, the immersive theater company behind Sleep No More. The original Wynn-exclusive production will blend song, dance and theatrical storytelling, allowing audiences to experience the same narrative either from a seated theater setting or through a free-roaming backstage journey inside the resort’s purpose-built venue.

Industry Updates


Corporate Spotlight

How Crypto Adoption in Asia is Changing iGaming Payments

Yevhen Krazhan, CSO for GR8 Tech

Yevhen Krazhan, CSO at GR8 Tech, explores how surging crypto adoption across Asia is revolutionizing iGaming payments, stating: “When I look at what’s changing fastest in Asia, it’s payment behavior,” as wallets, stablecoins, and seamless cross-border transfers become deeply ingrained in player habits. The winning operators will be those that offer fast, reliable, and local deposits and withdrawals. To make sense of it, Yevhen breaks Asia into two crypto realities.


INTELLIGENCEASEAN | AWARDSCAREERS | EVENTS

Kambi reports Bet Builder drives 20% of live bets during World Cup group stage

Kambi data from the FIFA World Cup 2026 group stage shows a sharp rise in live Bet Builder betting, which has emerged as one of the key trends from the tournament so far.

Enabling users to combine a deep range of in-play selections, Kambi’s Bet Builder product drove approximately 20% of all live bets throughout the group stage – a substantial increase on the equivalent figure of 3% during the full length of the 2022 tournament.
 
Player props are a core part of the soccer offering, with ‘player shots on target’ among the top five pre-match bet offers by turnover on the tournament, while ‘to score or assist’ features in the top 10. 
 
Data from Kambi’s global network of more than 70 partners underlines how the sport’s leading lights are capturing the imagination and generating the majority of player-related match turnover. Combining each of the group stage matches in which they took part and including all players who featured in those games (i.e. discounting Haaland on Norway vs. France during which the striker did not enter the pitch):

  • Erling Haaland drove 60% of player prop turnover 
  • Lionel Messi drove 48% of player prop turnover 
  • Harry Kane drove 47% of player prop turnover 
  • Kylian Mbappé drove 47% of player prop turnover 
  • Cristiano Ronaldo drove 40% of player prop turnover 

Kambi’s Auto-Sub product – enabling prop bets to be transferred to the player coming on in the event of a substitution – is available to partners on every match throughout the tournament. It is a tournament in which substitutes are having a big impact, with over 40 goals scored by players coming off the bench so far.
 
The top five Auto-Sub payouts on individual games during the group stage were: 

  1. Donyell Malen (replaced by Crysencio Summerville) – Netherlands vs. Sweden 
  2. Ousmane Dembélé (replaced by Bradley Barcola) – France vs. Senegal 
  3. Ismael Saibari (replaced by Soufiane Rahimi) – Morocco vs. Haiti 
  4. Anthony Gordon (replaced by Marcus Rashford) – England vs. Croatia 
  5. Jamal Musiala (replaced by Deniz Undav) – Germany vs. Ivory Coast 

 
Commenting on the data insights, Oliver Lamb, SVP Risk at Kambi, said: “The 2026 FIFA World Cup is unquestionably the biggest opportunity for the betting industry in a generation. Data from across the Kambi network is underlining just how critical a best-in-class live Bet Builder is becoming, giving players the same depth and UX they are accustomed to pre-match. Drawing data from more than 70 partners in over 60 regulated jurisdictions, the power of the Kambi network is giving partners an edge and enabling them to capitalise on the tournament and drive customer engagement long after the final whistle has been blown on 19 July.” 

Hong Kong arrests 19 in joint ICAC and police operation targeting match-fixing and illegal betting

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Hong Kong authorities have arrested 19 people, including active football players and coaches, following a joint operation targeting a syndicate suspected of running an illegal bookmaking network and bribing players to fix local football matches.

Operation Double-edged was carried out on June 23rd by the Independent Commission Against Corruption and the Hong Kong Police Force. The ICAC said the syndicate’s activities came to light during a separate corruption inquiry into match-fixing, with subsequent investigations identifying the core members of the network.

The ICAC arrested nine men aged between 22 and 49. The group included two coaches – one attached to a First Division club and another to a Hong Kong Premier League under-22 team, with one of the two also acting as a betting agent – and seven footballers, six of whom were active players at three First Division clubs. The seventh was a former player who had become a betting agent within the syndicate. One of the nine was also arrested by police.

Investigators said members of the group are suspected of breaching the Prevention of Bribery Ordinance by arranging payments to players to influence the results of domestic matches. The ICAC identified irregularities in at least four First Division matches across the 2024/25 and 2025/26 seasons, as well as one under-22 fixture during the current campaign.

Police from the Organized Crime and Triad Bureau separately arrested nine men and two women aged between 24 and 58 on suspicion of conspiracy to commit bookmaking and betting with a bookmaker. Five were identified as core syndicate members and six as gamblers, with several active football players among those detained. Searches of an office, residential premises, and a football club office in Mong Kok resulted in the seizure of HKD120,000 (USD15,400) in cash, along with betting slips, a laptop, and other electronic devices.

ICAC principal investigator Bill Ng Siu-kei said the syndicate exploited personal connections within the local football community to recruit both bettors and players willing to manipulate results. Police superintendent Chiew Tsi-huen of the Organized Crime and Triad Bureau said the mastermind created multiple accounts on illegal gambling platforms and distributed them to trusted associates, including footballers who managed funds and accepted wagers from contacts in the sport.

The syndicate is believed to have been operating for approximately two to three years and handled an estimated HK$6 million ($770,000) in illegal wagers covering local and overseas matches, including World Cup fixtures. Police said they believe the operation has dismantled the syndicate and disrupted its revenue stream, though investigations remain ongoing and further arrests have not been ruled out.

The ICAC said it continues to pursue sports integrity through enforcement, prevention, and education, and acknowledged assistance from the Football Association of Hong Kong, China in identifying suspicious activity in the matches under review.

Authorities reminded the public that illegal bookmaking carries a maximum penalty of HK$5 million ($642,000) and seven years’ imprisonment under the Gambling Ordinance, while placing bets with an unlicensed bookmaker is punishable by a fine of up to HK$50,000 ($6,400) and nine months in jail, regardless of whether the betting website is based outside Hong Kong.

Malaysia arrests 331 in World Cup illegal betting operation

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Malaysian police have arrested 331 people and uncovered more than RM2.62 million in illegal betting transactions as part of Op Soga XI, a nationwide enforcement campaign targeting unlicensed sports betting and online gambling linked to the FIFA World Cup 2026.

Bukit Aman Criminal Investigation Department director Datuk M. Kumar said the operation, which began on June 11th and runs until July 19th, has seen 293 raids conducted across the country. Of those arrested, 312 are men and 19 are women. Malaysian citizens account for 234 of the suspects, with the remaining 97 being foreign nationals.

Authorities seized MYR145,005 ($33,100) in cash in addition to uncovering the betting transactions. Investigators also identified 185 online platforms – including websites, mobile applications, and social media accounts – being used to facilitate football wagering and promote illegal gambling activity. Police are working with the Malaysian Communications and Multimedia Commission to block the sites and remove associated content.

All suspects have been referred to district police headquarters for investigation under the Betting Act 1953 and the Immigration Act 1959/63, with additional probes being conducted under the Anti-Money Laundering, Anti-Terrorism Financing and Proceeds of Unlawful Activities Act 2001. Kumar said authorities would continue intensifying enforcement and urged members of the public to report information on illegal betting networks, which he said are increasingly exploiting digital platforms to expand their reach.

Op Soga XI is the latest iteration of a recurring Royal Malaysia Police enforcement framework timed to coincide with major international football tournaments. The 2022 Qatar World Cup edition, Op Soga IX, resulted in more than 400 arrests within its first three weeks.

Momentum and Fanatics join forces to shape the future of UAE’s regulated gaming

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Momentum Group has entered into a strategic joint venture with Fanatics to scale its regulated commercial gaming operations in the UAE, merging its local market leadership with the digital sports platform’s extensive technological infrastructure.

Through the joint venture, Momentum and Fanatics intend to invest in technology, product, and customer experience; advance industry standards for responsible gaming and player protection; expand access to world-class regulated gaming products in the UAE; and contribute to the wider development of the UAE’s digital economy.

GCGRA, UAE

The partnership will operate and grow the commercial gaming activities currently licensed to Momentum in the UAE including lottery, iGaming, sportsbook, and content websites with a focus on customer experience, technology, and sustainable long-term growth.

The General Commercial Gaming Regulatory Authority (GCGRA), which has recenlty appointed Ciarán Carruthers as its new chief executive officer, to support the authority’s mission to establish a world-class, transparent and responsible regulatory framework for commercial gaming in the UAE, has approved the change in control of Momentum’s existing licensed entities.

The GCGRA’s approval reflects its regulatory mandate to ensure that commercial gaming activities are conducted in the UAE by persons with the highest standards of fitness and propriety, in accordance with applicable regulatory requirements.

Scott Burton, Chief Operating Officer, Momentum Group
Scott Burton

Fanatics, a global digital sports platform, operates licensed sportsbook and iGaming products across multiple U.S. states with proven scale, product depth, and technology infrastructure. The joint venture represents Fanatics’ strategic entry into the UAE commercial gaming market through partnership with the country’s leading regional operator.

Scott Burton, Chief Operating Officer, Momentum Group, said: “The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

The partnership has been structured to support long-term, sustainable growth in alignment with the UAE’s regulatory framework and national vision for the sector.

Momentum
Conor Grant

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like,” added Conor Grant, President of Fanatics Gaming. “We are entering this market for the long term, committed to building something genuinely category-defining together.”

Fanatics and Momentum believe that responsible gaming and player protections are core tenets and a part of each company’s DNA. Full compliance with the GCGRA framework remains foundational to how the new business will operate in the UAE.

iGaming fraud in APAC nearly halves, yet deepfakes still dominate: Sumsub

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Identity verification firm Sumsub reported that iGaming fraud in the Asia-Pacific region nearly halved between 2024 and the first quarter of 2026, even as selfie fraud, deepfakes, and post-onboarding threats remained the region’s defining risks, according to its iGaming Fraud Report 2026.

The report, based on an analysis of more than 3 million fraud attempts across global iGaming verifications between 2024 and the first quarter of 2026, found that APAC’s fraud rate dropped from 3.49 percent in 2024 to 3.26 percent in 2025, then to 1.92 percent in the first quarter of 2026. 

Sumsub described APAC as one of the few regions showing a genuine downward trend, though it noted the level still sits above the global average of 1.53 percent.

Rising cyber fraud and gambling threaten Southeast Asia: UN, pogo ban, Philippines, AI, iGaming fraud in APAC nearly halves, yet deepfakes still dominate: Sumsub
Rising cyber fraud and gambling threaten Southeast Asia

Deepfakes dominate the regional fraud mix

Despite the decline, the composition of fraud in APAC continued to skew toward sophisticated identity attacks. Selfie fraud and deepfakes accounted for about 66.15 percent of all fraud detected in the region in the first quarter of 2026, with forged identity documents making up 17.91 percent and other categories 15.94 percent.

“Selfie fraud and deepfakes in APAC have been a story for a while, and the trend shows no sign of slowing,” the report stated, adding that professional fraud syndicates in the region “are among the most adept at making synthetic video pass a one-camera check.”

The regional country ranking also shifted. Cambodia led with a fraud rate of 6.8 percent, followed by American Samoa at 6.3 percent, Singapore at 4.8 percent, the Republic of Korea at 3.0 percent, and Bangladesh at 2.8 percent. Indonesia, which had led at around 8 percent in 2024 and 2025, fell to 2.7 percent and dropped out of the top five. Japan, previously almost fraud-free, rose to tie Bangladesh at 2.8 percent, while Korea has drifted upward since the first quarter of 2025.

Macau upgrades anti-scam center as AI-powered fraud emerges

Risk concentrates after onboarding

Sumsub linked the falling regional rate to the limited pool of regulated operators. In most of APAC, iGaming and gambling are largely prohibited, with only the Philippines, Australia, Macau, and New Zealand permitting more than one type of activity, according to Penny Chai, vice president of business development, APAC, at Sumsub.

Chai said falling fraud rates reflect “the small cohort of regulated operations pulling the average down,” while most operators run with minimal controls. She added that fraudsters increasingly aim to pass onboarding before acting, noting that in Sumsub’s long-standing observations, 76 percent of all fraud occurs past the know-your-customer stage.

Wynn Al Marjan Island partners with Punchdrunk for 2027 theater debut

Wynn Al Marjan Island has announced a partnership with Punchdrunk in Ras Al Khaimah, UAE, to create an original stage production that will debut with the resort’s opening in 2027, marking the immersive theater company’s first production in the MENA region.

The production will be created exclusively for Wynn and conceived and directed by Punchdrunk Artistic Director and Founder Felix Barrett MBE, in collaboration with Wynn Resorts CEO Craig S. Billings. The project adds a new live entertainment element to Wynn Al Marjan Island as the resort prepares to open in the Middle East.

Inspired by the spirit of a traditional Las Vegas revue-style show, the production will feature song and dance while allowing audiences to choose how they experience the story. Upon booking, guests may select either a traditional seated performance upstairs or a roaming immersive journey downstairs and backstage, where the hidden world behind the curtain is revealed.

According to the announcement, each format will offer a distinct but complete perspective on the same unfolding narrative.

The theater at Wynn Al Marjan Island has been conceived as a modern interpretation of a classic theater. Its design draws on Art Deco influences, with rich fabrics, sculpted drapery and grand spaces intended to create a venue that is both nostalgic and newly imagined.

Wynn said the theater has been designed to immerse guests from the moment they arrive, with the lobby, aisles, restrooms and elevators also forming part of the experience.

Punchdrunk, founded in 2000 by Barrett, is best known for Sleep No More, its immersive adaptation of Shakespeare’s Macbeth. The production helped define the company’s free-roaming theatrical format, in which audiences move independently through detailed environments rather than watching from fixed seats.

Sleep No More ran for 14 years in New York, with more than 5,000 performances. The production continues in Seoul, while its Shanghai run is due to conclude this August after a decade-long engagement. A new production is scheduled to launch in Shenzhen next year.

The Wynn Al Marjan Island project also builds on Wynn’s history of resort-based entertainment. Wynn has previously developed purpose-built theaters within its luxury resorts and commissioned original productions designed for long-running resort audiences. Its Las Vegas entertainment legacy includes Le Rêve, the aquatic production that became one of the city’s most recognized resident shows, as well as Awakening, a current Wynn-exclusive production at Wynn Las Vegas.

Momentum
Punchdrunk Artistic Director and Founder Felix Barrett MBE and Wynn Resorts CEO Craig S. Billings

Barrett said Punchdrunk was “thrilled” to partner with Wynn Resorts on a new show for Wynn Al Marjan Island’s theater.

“We hope the production will deliver a spectacular theatrical experience, both for audiences seeking world-class entertainment and for those in search of something truly unexpected,” he said.

Billings said entertainment has long been an essential part of Wynn’s resort offering.

“With Punchdrunk, we are creating something entirely original for Wynn Al Marjan Island. A theatrical world that could only exist here, and one that reflects the craft and dedication to artistry at the heart of Wynn,” he said.

Wynn Macau grants share awards to four staff members

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Wynn Macau Limited granted share awards to 4 group employees on June 29th under its employee ownership scheme, allowing them to subscribe for 886,547 ordinary shares at no purchase price, according to a Hong Kong Stock Exchange filing.

The awards represent about 0.02 percent of the company’s issued share capital as of the announcement date. The shares had a closing price of HK$5.07 ($0.65) each on the grant date, implying an aggregate market value of about HK$4.49 million ($573,000).

The company said the awards will be satisfied through the issuance of new shares within the scheme mandate limit.

Vesting schedules differ among the 4 selected participants. Awards granted to 2 employees will vest in 3 equal batches on May 31st of 2027, 2028 and 2029. Another employee’s awards will vest in 4 equal batches on May 31st of 2027, 2028, 2029 and 2030. The remaining employee’s awards will vest in 2 equal batches on January 1st of 2027 and 2028.

The awards are not subject to performance targets. Wynn Macau said the scheme is intended to align eligible participants’ interests with those of the company and shareholders, motivate and attract staff, and recognize contributions to the group’s long-term growth and profits.

Veltium launches to support growth for sportsbooks and prediction markets

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With a focus on global scaling, Veltium has debuted to provide specialized iGaming infrastructure and operational support for sharp sportsbooks and prediction market operators.

With its owners and leadership team holding a strong background within the sharp betting sector, the company has been established to elevate the structure of iGaming organisations across customer service, compliance and marketing that are looking to tap into the fast-expanding prediction markets space.  

The company’s CEO Enda Kendrick has worked in prediction markets for over 10 years, including spells with established sports betting exchanges Matchbook and Betdaq. Most recently he served as Chief Customer Officer for Moon Intelligence, a specialist company that supplies data to market makers and sharp betting groups across the globe.

Veltium is strategically based in Ireland to become part of the country’s strong iGaming hub, which includes local operations from exchanges such as Betfair, Betdaq and Matchbook, alongside a host of sportsbook operators.

Commenting on the launch, Veltium CEO Enda Kendrick said: “It’s evident that lots of iGaming groups require support to build a robust, corporate structure in their organisation to enter the prediction markets space. This is exactly why Veltium was founded. As a one-stop shop, our variety of services can empower iGaming companies to make a major impact in the sharp betting sector. Southern Ireland is an excellent location for a business like this. There’s a wealth of talent in the country, and we’re an attractive proposition for those pursuing new career opportunities and looking to relocate from Dublin.”