SOFTSWISS Prediction Markets secures over 50 partnerships post-paunch

SOFTSWISS reports that its Prediction Markets pipeline has grown to 50+ projects in under 90 days. Notably, the product has already successfully branched out, with two live projects running independently of the SOFTSWISS Sportsbook

SOFTSWISS Prediction Markets is a B2B fixed-odds Prediction Markets platform built for regulated iGaming. It lets operators offer wagering on the outcomes of real-world events – in politics, economics, technology, sport, and culture – under their own brand, within their existing licence, without a dedicated trading team.

The product runs on a fixed-odds model, giving operators control over margin, risk, and player data. For existing Sportsbook partners, the integration takes two to three days. New operators can go live in approximately three weeks.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, commented: “The market response reflects what we were seeing in operator conversations before launch – clear demand for a new product category that works within regulated iGaming. 

Many operators are moving beyond the question of whether Prediction Markets work toward how much GGR they’re leaving on the table. Fixed Odds Prediction Markets reach audiences that are harder to convert through traditional sportsbook or casino products.

That makes the product a clear acquisition tool, not just an additional betting vertical. For operators facing rising acquisition costs, the reactivation case is just as important: these markets create fresh reasons for existing players to return, engage, and keep interacting with the brand. Operators who move early will build a head start that’s hard to close later.”

On 25 June, SOFTSWISS hosted a LinkedIn Live panel titled ‘Prediction Markets for iGaming: Risks and Opportunities’. The session brought together speakers from NEXT.io and the SOFTSWISS Sportsbook to address the most common questions and concerns operators have when evaluating the category – covering the P2P versus fixed-odds model choice, regulatory positioning across key markets, and how Prediction Markets sit alongside existing sportsbook and casino products. 

To support operators doing their own research, SOFTSWISS published a dedicated report, ‘Prediction Markets: From Trading to Betting’, in May 2026. The report maps the development of prediction markets from their earliest forms to the current platforms processing billions in monthly volume. It covers the regulatory status of the category across North America, Latin America, Europe, Asia, Africa, and Oceania, and draws on data from Dune, Keyrock, TRM Labs, and Blask. 

Operators interested in discussing the commercial case for Fixed Odds Prediction Markets in regulated markets can meet the SOFTSWISS team at iGB L!VE 2026 on 1–2 July. SOFTSWISS will host a dedicated Networking Lounge in Gallery Room SG12, available for scheduled meetings with commercial, product, and partnership teams throughout both days of the event.