Premium iGaming supplier RubyPlay has expanded its partnership with bet365 into Brazil, a move designed to accelerate the studio’s growth within the country’s regulated market.
The launch sees a selection of high-performing titles from both RubyPlay Studio and Koala Games made available to bet365 players in Brazil, reinforcing its position as a provider of localized casino content built for regulated markets.
The agreement showcases the strength of RubyPlay’s studio-based model, enabling operators to access a broad content portfolio through a single integration, while also unlocking access to additional in-house studios.
The launch builds on the successful partnership between RubyPlay and bet365 in Spain’s regulated iGaming market, marking another important step in the companies’ growing global collaboration.
Dima Reiderman, CCO at RubyPlay, said: “Expanding our partnership with bet365 into Brazil is a key milestone in our Latin America growth and reflects the strength of our relationship with a leading brand. RubyPlay stands out by offering operators more than a standard content catalogue, with a studio-based ecosystem that delivers localised content for specific markets. With bet365, that means a diverse portfolio that includes RubyPlay favourites and Brazilian titles from Koala Games, all built to support strong performance in a competitive regulated market.”
Brazil remains a key focus for the supplier, which continues to strengthen its footprint through partnerships with leading operators and a portfolio shaped around local player preferences.
“This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil,” added a spokesperson at bet365. “The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”
