Premium casino content provider RubyPlay has reinforced its foothold in Brazil’s regulated iGaming market through a new partnership with Flutter-owned brand Betnacional.
Founded in 2021, Betnacional has firmly established itself as one of the leading online betting brands in Brazil and this latest launch is set to propel RubyPlay’s studio content to a brand-new audience.
The strategic partnership was facilitated by Flutter Brazil, the recently formed Brazilian arm of global giant Flutter Entertainment. Established following the acquisition of the NSX Group, the original creators of Betnacional, Flutter Brazil seamlessly combines deep local roots and management with world-class global expertise.
As one of the country’s most prominent regulated operators, the partnership represents an important milestone in RubyPlay’s ongoing expansion strategy across LatAm.
Betnacional also benefits from the addition of highly unique, LatAm-popular slots from Koala Games—one of the fastest-growing studios in RubyPlay’s ecosystem—including the top-performing Brazilian title Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series
Together with additional content in the pipeline from its localised Brazilian studio, Mad Hat Games, as well as the xSlots and Firerose studios, RubyPlay’s layered ecosystem continues to enable operators to access a broader portfolio of market-focused experiences tailored to different player preferences.
Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences. Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”
Launching with Betnacional reaffirms RubyPlay’s strong reputation for supplying high-performing, localised content to operators in Brazil and beyond, while showcasing the speed-to-market capabilities enabled by its studio ecosystem.
Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform. Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”
