LuckyStreak, the Riga-based live games provider, has powered its senior leadership team with the appointment of Neil Brookes as Head of Product, marking its dedication to product excellence and customer-focused innovation.
Neil brings over two decades of industry experience to LuckyStreak, with a proven track record across sports betting and online gaming product development. Most recently, Neil spent 11 years at Inspired Entertainment, where he managed virtual sports products and served as Head of Product for seven years. His role spanned game strategy, design, marketing, and performance analytics.
Earlier in his career, Neil honed his expertise during six years at SkyBet as a trader, odds compiler and sports desk manager, and prior to that, was part of the trading team at Betfred. He began his career managing betting shops for Paul Dean Bookmakers, gaining valuable front-line experience in customer engagement and operations.
In his new role at LuckyStreak, Neil will define and execute the company’s product roadmap in line with its vision and strategic goals. He will lead cross-functional collaboration to ensure that every new product, feature, and enhancement delivers value to players and partners alike.
Ady Totah, co-founder and CEO at LuckyStreak, said: “It’s always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it. His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”
Neil Brookes, Head of Product at LuckyStreak, added: “Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of. The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”
