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EvenBet Gaming shares iGaming insights through the eyes of industry professionals

The research conducted by EvenBet consisted of over 170 in-depth interviews with European and Asian iGaming professionals, including a substantial share of industry CEOs and business development executives across a broad range of verticals and markets.

And while regulation and increased competition inevitably ranked as the most pressing issues for CEOs and founders, recruitment challenges followed next to illustrate the ever-demanding landscape to attract and hire new talent.

Emerging approaches including leveraging HR marketing strategies to showcase workplace culture, career opportunities, and unique perks are being embraced by firms when opening new offices and hiring local staff in new markets.

  • Over half of respondents emphasised the importance of social media marketing (SMM) as a crucial tool in building brand awareness
  • The integration of artificial intelligence (AI) in iGaming operations is enhancing efficiency, personalisation, and the overall user experience
  • Huge growth of Crash Games mirrors a global shift in offering faster experiences for shorter attention spans
  • Continued demand for technological advances, including new features, mechanics, improved UX, and solutions to challenges such as poor internet connectivity
  • Regulation remains the most significant challenge from those surveyed, including changes in existing territories and ambiguity within emerging markets leading to uncertainties

The development of the E-book was driven by EvenBet’s commitment to providing thought-provoking insight on the global iGaming industry. The company aims to share deep analysis to provide operators and beyond with useful information to support their future decisions and investments.

AGBrief Editorial
AGBrief Editorialhttps://agbrief.com/about-asia-gaming-brief/
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.

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