The betting industry picked up steam again by the end of 2021. The volume of bets and gambling offers grew, as did the information for innovation.

The format of international exhibitions is ideal for exchanging such information with old partners and establishing contacts with new ones. We would like to tell you about two such events that the 1xBet team visited in Europe.

The SBC Summit was held in Barcelona from 21st to 24th September. It demonstrated the feasibility of combining an exhibition of 100 suppliers of gambling products with an influential conference for 250 speakers ready to share valuable insights.

Game developers, payment service companies, product solutions businesses such as hosting or user authentication – these are just a few of the categories of SBC Summit speakers we enjoyed hearing.

We also expanded the base of potential partners for a variety of activities at 1xBet. In addition, we managed to hold many business meetings, where the current events of the company and plans for 2022 were discussed.

IGB Live, which took place in Amsterdam from September 28th – October 1st, provided a superb opportunity to delve deeper into important business areas. For example, let’s say, discuss, and sometimes update the terms of cooperation for referral traffic. A series of meetings also expanded our presence in critical areas and gave a better understanding of what affects the quality of traffic.

Contacts with affiliate partners allowed us to quickly solve problems that could take much more time online. Human contact is something that even the most advanced messengers cannot yet replace. So we were delighted to organise a stand, which helped the partners understand the company’s scale.

Let’s be honest, after such a busy event, which was the first after a long break for the industry, it took some colleagues a couple of days to recover. But it was worth it! Significant events are again being conducted in person, which means that 2022 holds much promise in terms of exciting news and activities at exhibitions.

So look for the 1xBet stands, see you there!