BETBY has expanded its award-winning Betby Games esports feed with the launch of ePadel Tennis and eSumo, two industry-first titles delivering fast-paced, high-frequency formats designed to boost engagement for operators and players worldwide.
The launches further diversify the Betby Games portfolio by combining one of the world’s fastest-growing racket sports with one of Japan’s most recognisable sporting traditions. Both titles deliver rapid event cycles, clear betting mechanics and instant settlement, providing operators with original, always-on content across two previously untapped verticals.
ePadel Tennis introduces the first and only iGaming product built specifically around padel, a sport that continues to grow rapidly across markets worldwide. The title launches with one tournament and a single-set format, delivering more than 2,000 events per month.
Designed to reflect the speed and intensity of the real-world sport, ePadel Tennis features ultra-fast matches, more than 15 betting markets, zero-second bet acceptance and instant settlement. The format gives operators the opportunity to engage padel’s expanding global audience while adding a completely new racket-sport vertical to their sportsbook offering.
eSumo introduces another industry-first concept to the Betby Games portfolio. Inspired by traditional Japanese sumo wrestling, each match consists of 10 action-packed rounds, with the title delivering approximately 18,000 events per month.
The lightning-fast nature of each round creates a constant stream of betting opportunities, with users able to wager on both the overall winner of the 10-round match and individual round outcomes. Its simple mechanics and rapid action make eSumo an accessible product for combat sports audiences while bringing a distinctive new format to sportsbooks.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, said: “Original content remains central to Betby Games, and ePadel Tennis and eSumo reflect our focus on introducing new sports and formats. With padel’s rapid global growth, ePadel Tennis offers high-frequency content tailored to its audience, while eSumo reimagines a traditional Japanese sport into a fast, engaging betting experience. Together, they enhance our portfolio and provide operators with a continuous stream of unique, 24/7 content.”
The launch of ePadel Tennis and eSumo consolidates Betby Games’ position as one of the most innovative proprietary esports feeds in the market, with a portfolio now comprising more than 40 titles designed to increase event volume and drive continuous engagement.
