BETBY has announced the launch of “90s”, a new genre within its proprietary esports feed, Betby Games, bringing exclusive retro-inspired content to operators and players.
BETBY’s new “90s” genre brings classic retro gaming aesthetics into a modern betting environment, offering a suite of e-sims inspired by 90s video games. The series blends pixel‑era visuals with Betby.Games’ signature high‑frequency betting mechanics, standing apart from realism‑driven esports products by transforming nostalgic game styles into fully optimised wagering experiences.
Developed in response to rising demand for always‑on sportsbook content, “90s” features 1‑minute matches, 24/7 availability, and rapid settlements to deliver continuous engagement beyond live sports schedules.
Its retro positioning provides operators with a rare content category in today’s market, drawing on iconic gaming styles to create a differentiated betting experience. The first titles—eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93—combine distinctive retro identities with modern sportsbook‑ready mechanics across major sports and fighting formats.
- eFighting’93 introduces a format that complements Betby Games’ existing eFighting portfolio, offering fast-paced matchups and simple winner markets across 6,000 monthly matches.
- eBasketball’98 delivers a dynamic format featuring a high-speed 1v1 shootout between two players at a single hoop. Bettors can place wagers on the top scorer, point handicaps, total points, and individual point counts, with the title delivering 6,000 matches per month.
- eBaseball’95 condenses baseball into a high-intensity 1-inning format, offering 5,000 monthly events across 1×2, handicap, and totals markets.
- Completing the lineup, eTennis’89 brings an ultra-fast tennis format focused on single-game action, with 6,000 monthly matches and winner markets.
Inspired by the visual identity of the 8-bit and 16-bit eras, “90s” creates a product that feels instantly recognisable to players who grew up with this style of gaming, while also offering younger audiences a distinctive and visually engaging alternative to conventional esports content.
“90s is an exciting new direction for Betby Games because it brings something completely different to sportsbooks,” said Kirill Nekrasov, Head of Innovation & R&D at BETBY. “There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay. We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”
“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution. This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles,” he added.
The launch of 90s further strengthens Betby.Games’ position as one of the most innovative proprietary esports feeds in the market, offering operators a broad portfolio of fast-betting content designed to drive engagement, increase event volume, and deliver a differentiated sportsbook experience.
