The UAE Lottery has opened its first physical retail outlet in Musaffah, Abu Dhabi, marking a shift toward a hybrid distribution model that combines digital access with in-person participation.
The new outlet, located in the M40 area, allows customers aged 18 and above to purchase tickets on-site for games including Lucky Day Draw and Pick 3. The retail location also offers flexible payment options, alongside staff support to assist both new and existing players with game selection and general inquiries.
The launch represents the first time the UAE Lottery has enabled over-the-counter ticket sales, moving beyond its initial online-only model. The operator said the expansion is intended to broaden access to its products and cater to a wider range of player preferences across the country.
According to the company, participation levels have grown since launch, with the addition of a physical retail presence expected to further increase engagement. The hybrid approach mirrors broader industry trends, where operators seek to integrate digital convenience with traditional retail touchpoints.
All UAE Lottery products fall under the oversight of the General Commercial Gaming Regulatory Authority, which is responsible for ensuring compliance with regulatory standards and maintaining a secure and transparent operating environment. The operator also emphasized its continued focus on responsible gaming, highlighting the availability of player protection tools and resources aimed at promoting informed participation.
