LRWC revamps BingoPlus brand months after launching online bingo

Months after being granted permission to operate Philippines’ first online bingo offering, Leisure & Resorts World Corp (LRWC) has announced it is revamping its BingoPlus brand in order to tap into the mobile-savvy gaming customer. 

In a press release published in late April, LRWC said it had updated the logo of BingoPlus to “meet today’s growing demand for a mobile-first environment that complements different digital spaces.” 

The new BingoPlus logo is said to “represent the fun, lively and dynamic products of the brand.”

The revamped brand is aimed at meeting the requirements for both offline and online use and has the capability to maximize growth in the mobile-first environment across multiple markets, LRWC said. 

“The new look of BingoPlus is to maintain familiarity with a more up-to-date look and feel geared towards the vast variety of touch points that will make our presence felt online and offline. We are pleased about this change, and we can’t wait to see what it will bring forward,” says Andy Tsui, president of LRWC.

Earlier this year, Leisure & Resorts World Corp. (LRWC) said it had been given permission for the first online bingo offering in the Philippines, as the country expands its domestic igaming market.

The license was awarded to LRWC’s AB Leisure unit by the Philippines Amusement & Gaming Corp. AB Leisure recently held the soft launch of its BingoPlus line, which offers traditional bingo games online.At the time, the company said online bingo is expected to be one of the main revenue streams for the company in the future.

Felix is the Asia Editor and Events Director of the Asia Gaming Brief. He has over a decade of experience developing conferences for industries including gaming, telecoms, investment, biotechnology, and mining. He has developed some of the most well-known conferences for the Asian gaming industry, most recently being the ASEAN Gaming Summit, the Australasian Gaming Seminars, and the Mekong Gaming Summit. Felix covers gaming technology and innovation and is passionate about developing engaging and eye-catching content for the industry.