Facebook parent Meta is going to allow real money gaming (RMG) advertising in India, if companies obtain written permission and don’t target individuals under 18.
According to reports, Meta updated its policies, authorized advertisers must also follow applicable laws and utilize targeting criteria consistent with the platform’s requirements.
This means that written permissions will be required for all forms of online gambling, including casino games, bingo, poker, lotteries, sweepstakes and other betting.
The guidelines also noted that any game with a monetary value required for entry or as part of a prize is covered, including cash or digital currencies such as Bitcoin. In-game purchases required to gain an advantage in winning monetary prizes are also covered.
It also covers ads with destination pages that have promotions for online gambling, including aggregator or affiliate sites.
Advertisers need to provide documentation that their gambling activity is licensed or legally allowed in the regions that they target.
