SBC and the Ghana Association of Sports Betting Operators (GHASBO) have entered a strategic partnership to strengthen Ghanaian operator representation at the African Gaming Forum.
Under the agreement, GHASBO will bring the priorities and market experience of Ghana’s licensed betting operators into the Forum’s discussions. The partnership will also create opportunities for knowledge exchange between Ghanaian operators, regulators and industry stakeholders from across Africa and other international markets.
GHASBO will further contribute to SBC Media, providing insight into Ghana’s gaming and regulatory landscape and sharing the experiences of those shaping the market with a wider international audience.
The invite-only African Gaming Forum will take place on Wednesday, September 30, at the Myriad Hotel in Lisbon. The event will bring together operators, regulators, industry associations and senior executives for a day of discussion and networking focused on the commercial, regulatory and operational issues shaping African gaming.
Rasmus Sojmark, Founder and CEO of SBC, mentioned: “If we want the African Gaming Forum to reflect the realities of doing business across the continent, we need the people operating in those markets to be part of the conversation. GHASBO brings exactly that perspective. Its members understand the opportunities, pressures and day-to-day realities of Ghana’s betting market, and their involvement will help ensure those experiences are represented in Lisbon. Just as importantly, it gives us another opportunity to connect Ghana’s operator community with peers, regulators and industry leaders from across Africa and beyond.”
GHASBO represents licensed operators in Ghana and focuses on player protection, sustainability and regulated gaming. The association joins a growing network of African industry organisations supporting the Forum, including the Gaming Regulators Africa Forum (GRAF).
Dr Kobby Boateng, President of GHASBO, added: “Partnerships like this are incredibly important to us, not only because they provide greater visibility for Ghana’s gaming industry, but because they connect our leading operators with the wider global gaming community. They allow us to share what we have learned in Ghana while learning from the experiences of other markets. The African Gaming Forum brings all sides of the industry together, and we are excited to ensure Ghana and its operators have a strong voice in those conversations as we look at how to continue building a stronger gaming market across the continent.”
Dr Boateng will join the Forum’s speaker line-up alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Gaming Commission of Ghana; Lungile Dukwana, CEO of South Africa’s National Gambling Board; Simon Gregory, CEO of SunBet; Jason Gibson, CPO of SportPesa; Alexandre Paque, CEO of Elephant Bet; Peter Post Lundsgaard, CEO Africa at 21.com; Sean Coleman, CEO of the South African Bookmakers Association; Bashir Are, CEO of the Lagos State Lotteries and Gaming Authority; and John Mutua, CEO of the Association of Gaming Operators Kenya.
The programme will cover market entry and expansion, regulatory change, taxation, responsible gambling and opportunities in both established and emerging markets.
The African Gaming Forum will take place alongside SBC Summit 2026, which will bring approximately 40,000 industry professionals to the Feira Internacional de Lisboa and MEO Arena from September 29 to October 1.
Access to the African Gaming Forum is invite-only. Interested professionals can register their interest here.
