The AI-powered leader in sponsorship analytics for sports and entertainment, Shikenso Analytics, has announced its latest partnership with Baller League as its Official Sponsorship Analytics Partner.
The partnership aims to redefine how brand visibility, commercial impact, and audience engagement are measured in today’s dynamic entertainment landscape.
The Baller League, a high-energy 6v6 indoor football format, combines elite competition with star power – including football legends like Gary Lineker, John Terry, Luis Figo, and digital creators such as KSI, Mark Goldbridge, and Angryginge. With 12 teams and a global fanbase, it’s a unique fusion of sport and entertainment.
Shikenso will deliver real-time tracking and analysis of brand exposure across broadcast, digital, and social channels. Using advanced AI and social listening tools, the platform will monitor engagement, sponsorship impact, and brand mentions, helping the Baller League and its partners unlock deeper insights and drive ROI.
Daniel Donaldson, Chief Operating Officer at Baller League, said: “At Baller League, we’re not just building a competition – we’re building a cultural movement that blends elite football with next-gen entertainment. Partnering with Shikenso Analytics gives us the data-driven backbone to show our value to sponsors, sharpen our strategy, and push the boundaries of what modern sports can achieve.”
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics, added: “Football and creators are reshaping the future of sports entertainment and Baller League is at the forefront of it. We’re thrilled to support them with the tools and insights needed to measure sponsor impact, optimize engagement, and elevate their commercial offering.”
