DBET has announced that Jonas Dahlquist, one of Sweden’s most recognisable sports presenters, has joined the fast‑growing Swedish sportsbook as Content Producer, leading original programming, social content, and digital formats tailored for Swedish sports fans.
Following Jonas’ appointment, DBET is launching ‘All in Allsvenskan’, a new weekly podcast hosted by Jonas himself along with former Sweden internationals Anders Svensson and Nils-Eric Johansson, which strengthens DBET’s growing sports editorial work and adds recognised Swedish broadcasting expertise to its content strategy.
Dahlquist began his broadcasting career in 2002 and has become one of Sweden’s most famous sports voices. His work spans domestic football, the Allsvenskan, and a long list of global events, including summer and winter Games, major football championships and leading international leagues. His presence remains closely associated with Swedish top-flight football and long-form sports storytelling.
Svensson is Sweden’s most capped men’s international with 148 appearances and played for Elfsborg and Southampton at club level, while Johansson is a former AIK captain with more than 370 appearances and early English Premier League and Championship experience with Blackburn Rovers and Leicester City.
Each week, the trio take the latest round of Allsvenskan action and turn it into a conversation that feels closer to the terraces than the studio. They look at the matches, the moments that mattered and the stories building for the week ahead. Most episodes include a ‘call a friend’ drop-in from a guest inside the game, adding an extra voice from the world of Swedish football.
New 50-minute episodes arrive every Wednesday at 15:00 CET on YouTube, Spotify, Apple Podcasts, Google Podcasts and Podplay, with the first episode starting March 4.
“It was fantastic playing in Allsvenskan for so many years, winning the title twice. The league stays with you even after you stop playing, and I’m really happy to do this with Jonas. I know it will be a lot of fun and full of everything that happens around the game,” said Anders Svensson.
Jonas Dahlquist added, “It seems that people just can’t get enough of Allsvenskan, and the audiences and general interest have exploded in recent years. We really want to give our opinion on the league Sweden cares most about, and hopefully the viewers and listeners feel the same.”
DBET’s platform, launched in August 2024, continues to grow with more than 530 retail terminals alongside its online service. The brand is expanding its Swedish presence with a focus on quality, transparency and responsibility.
