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UltraPlay: Best practices for product development


One of the most important considerations for eSports fans is authenticity. This means operators looking to reach that fan base will need to tailor their betting products around their preferences, whether that’s data-driven content, professional players, or influencers in the sector. That’s what was mainly discussed during the ICE365 Think Tank Series dedicated to eSports, which is sponsored by UltraPlay. 

UltraPlay’s CEO Mario Ovcharov took part in Esports for all: Best practice for product development Think Tank and shared his insights and opinion about the topic. Based on his years of experience in the industry and the eSports betting sector in particular, Ovcharov shared what makes a successful gambling product that targets the eSports fans base. As a sports betting provider for over 10 years, UltraPlay started offering eSports in 2014 and was among the very few that actually had it back then. Actually, the company was the first to offer live betting on eSports. Since then UltraPlay has enhanced the product and the UX a lot in order to answer the new generation of bettors’ requirements.

“It’s very important to understand the eSports itself, not only the betting side of it”, says Mario Ovcharov. Esports has to be covered as any other sport. Multiple different markets, game coverage, live streaming should be provided. 

What’s one thing that many eSports product developers get wrong? “For many years the most known betting website was very basic. After that when operators tried to make something very fancy, colorful, with lots of images, it wasn’t working.”, he added.  In Ovcharov’s opinion, simplicity in building an eSports product is key and everyone starting in this business needs to understand that and act upon it. 

Sharon Singleton
Sharon Singleton
Sharon Singleton is a multi-media reporter with experience ranging from website management to reporting and editing for newspapers, news agencies and television. As Managing Editor she's been working with Asia Gaming Brief since 2013 and her specialties are: Business, current affairs, fluent in Italian, French, with working knowledge of Spanish.