NeoGames S.A subsidiary Pariplay has signed an agreement with Betsson that will give the operator giant access to the full Wizard Games portfolio as well as a range of 14,000+ products on its Fusion aggregation platform.
The deal marks further growth for the Fusion platform, which has proven to be a popular option for delivering premium content for operator partners all over the world. It also enhances Betsson’s games catalogue whilst providing a complete suite of player engagement solutions.
Pariplay’s Fusion offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
Andrew Maclean, VP of Sales at Pariplay, said: “We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe.”
Laura Peretta, Supplier Relations Manager at Betsson, said: “Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players.
“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.”
