Platform provider and operator group Soft2Bet, which specializes in online casinos and sportsbooks, has reinforced the company management structure by adding Gilad Naim into its leadership team as CCO.
Gilad is known for his in-depth experience of the industry, most recently holding senior roles at operators and suppliers including Aspire Global, Neogames and Nuvei.
He brings with him a deep knowledge of multiple aspects of iGaming, including payments, risk assessment, identity verification and other operational matters.
He joins at a time of huge development for Soft2Bet, as the company looks to firmly establish its foothold in the industry. In his new role, he will spearhead the company’s expansion, leading the execution of forward-thinking objectives and implementation of all commercial strategies.
His appointment is expected to assist the company to better incorporate and establish these strategies, stimulate growth, and set up new business prospects.
Boris Chaikin, CEO at Soft2Bet, said: “We are pleased to welcome Gilad Naim as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.”
Gilad Naim, CCO at Soft2Bet, commented: “This is a fantastic time to be joining Soft2Bet, one of the fastest-growing companies in the industry. The company truly is a technology-driven company with an outstanding product.
“The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.”