Leading sports betting supplier to support the global expansion of “Bally Bet” – Bally’s online sports betting platform – with provision of a fully managed sportsbook.
Kambi Group, the world’s trusted sports betting partner, has entered into an exclusive long-term sportsbook partnership with Bally’s Corporation, one of the world’s leading casino-entertainment companies.
Under the terms of the partnership, Kambi will support the expansion and enhancement of Bally’s online and retail sportsbooks with the provision of Kambi’s award-winning fully managed sportsbook to deliver unrivaled online and retail sports betting entertainment to Bally’s global customer base.
Kambi’s quick integration, compliant technology and speed to market capabilities will enable the partnership to expand rapidly, with Bally’s planning to be powered by Kambi in at least seven US states and at four retail gaming locations by the end of this year.
Kristian Nylén, Kambi Chief Executive Officer and Co-founder, said: “We are pleased to enter into this long-term partnership with Bally’s to enable the enhancement and expansion of its online and retail sports betting platform and services. Kambi is the proven global leader in sportsbook provision and I believe this powerful collaboration with Bally’s will deliver its customers the next generation betting entertainment they demand.”