Good Morning. It would seem that there’s no silver bullet in affiliate marketing to magically drive players after all. Nonetheless, every now and then, there’s a glimpse. The answer is to stay ahead of the game, these days via surrogate marketing, localising, user conversion and, with the right technology, media buy, industry stakeholders shared at ASEAN 2022. In other news, the US posted record numbers, whereas in Asia, the Mainland’s zero strategy will continue to curb the recovery arc past 2023.
What you need to know
- China GDP is expected to take a hit even in 2023 as the Mainland “Zero-COVID” policy persists – tourism demand to provide a breather.
- US commercial gaming revenue totalled $14.81 billion in 2Q2022, according to AGA’s Tracker, with top contribution from slot machines.
On the radar
- Nomura revises Genting Singapore target price to SGD0.97
- Macau gaming sheds 3,100 staff in 2Q22, unpaid leave abound.
- Queensland posts 32 percent growth GGR for 2Q22.
- Kangwon Land solid 2Q22 reflect confidence in recovery: J.P. Morgan.
AGB Intelligence
ASEAN 2022 – FINDINGS
No silver bullet in Asia’s affiliate marketing
There’s no silver bullet in affiliate marketing to magically drive players but, every now and then, there’s a glimpse – the answer is to stay ahead of the game, industry stakeholders shared at ASEAN 2022. Influencers were a big thing – they’re done. Meanwhile, there’s an array of strategies employed by the sector. These days it’s about localising, surrogate marketing, and converting users into potential affiliates. Oh, also, media buy does work (!) – with the right technology. Insights shared by Bhavesh Parthi, 48 Pacific; Nataliia Lavruk, Parimatch; Dov Allin, Marketing Cross Media; Alex Czajkowski; and moderated by Jonathan Casuncad, 88 Interactive, at the first in-person industry gathering post pandemic in Asia.
The report is part of an ASEAN 2022 Industry Findings Series, bringing you discussions around the industry’s challenges and opportunities at the in-person event in Manila. Tune in tomorrow for an update on Japan IR process by Joji Kokuryo.
Industry Updates
- Industric receives Steve Cowan Memorial Award at AGE 2022.
- BMM Testlabs strengthens industry relationships at AGE 2022.
