HomeNewsDaily Asia Gaming eBrief: Sportradar taps AI to handle booming in-play betting

Daily Asia Gaming eBrief: Sportradar taps AI to handle booming in-play betting

Good Morning. The right tools for the right job. In the world of sports betting, that job is becoming increasingly more complex, with the sheer volume of bets being processed making AI an absolute requirement. For Sportradar, the boom – particularly of in-play betting – provides a massive opportunity, with increasingly tailored products to boost operators’ margins and keep play dynamic. Looking to results, Bloomberry saw a dismal 2025, registering a $44.7 million loss as a heavy drop in VIP and premium play in the Philippines dragged down revenue, particularly in Entertainment City. Looking at Macau, SJM continues to trail the pack, especially after losing its satellite casinos, with analysts expecting an uplift only in the second half of this year.

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On the radar


AGB Intelligence

AI about turning complex information into strategic clarity, Artificial Intelligence in igaming

AI boosting operators’ margins on live-betting boom

The world of sports betting is an exciting, and incredibly active, space. The sheer volume and variance of bets is staggering and AI use is essential in keeping up with the traffic. For Asia, this boom is ongoing, with a “massive consumer demand for dynamic, in-play wagering”, says Sportradar’s APAC Managing Director. The company is packing out its suite of products to not only offer scale, but diversity and reliability, keeping operators’ trading “as sharp as possible”. And the results are showing.


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AGBrief Editorialhttps://agbrief.com/about-asia-gaming-brief/
The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.

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