Good morning. VIPs frequenting Macau’s casinos need more than just a gaming table if integrated resorts are to continue to benefit from their patronage. A recent study found that the ‘awe’ factor – combining both skill-based gaming offerings and comped benefits – is key in elevating happiness during the gaming experience and keeping punters returning. Meanwhile, in Curacao, BC.Game has announced that it will withdraw its license from the country, planning to focus elsewhere. Also further abroad, Macau Legend is pushing back against its recent concession termination, calling Cape Verde’s cancellation move an “aggressive act”.
What you need to know
- Study finds that VIP players’ psychological state of awe enhances the attractiveness of gaming in Macau’s integrated resorts.
- BC.Game announces withdrawal of Curacao license, says it plans to focus on other regulatory jurisdictions.
- Macau Legend accuses Cape Verde of “aggressive act” after it terminated the contracts and land concessions linked to an uncompleted IR project in the country.
On the radar
- Victorian gaming regulator appoints former police commissioner as chair.
- Aristocrat Gaming CEO resigns to join competitor, Craig Toner appointed.
- Jim Murren was named Chairman of the new board of Resorts World Las Vegas.
- Newport World Resorts appoints Englebert Teh as Chief Strategy Officer.
- Macau outdoor concert venue opens December 28th with the first concert.
- The Philippines has deported 187 POGO employees to China.
AGB Intelligence
MACAU
Study finds Macau VIP players lured by awe factor
A recent study delving into gaming activity by VIP players at Macau’s integrated resorts has unearthed that players are attracted to play by the ‘awe experience’ granted by the all-encompassing service. The large amount of stimuli provided by the gaming environment can often overrule self-awareness and provide a positive sentiment, pushing players to return to the tables. The study’s authors suggest that IRs leverage this by providing a mixture of skill and strategy offerings, as well as perks and benefits to maximize player retention.
Corporate Spotlight
Introducing Lee ‘SunBhie’ Jeong-jae: The Mastermind behind the Aurora Gaming team
Founded just two years ago with the support of title sponsor 1xBet and under the leadership of renowned coach Lee ‘SunBhie’ Jeong-jae, the Aurora Gaming team now competes in multiple disciplines, including Counter-Strike 2, Apex Legends, Mobile Legends, and Warcraft.
Altenar brings premium sportsbook solution to Asia
Altenar, a leading sportsbook provider is bringing its global expertise to Asia, looking to expand its operations. Since 2011, Altenar has powered hundreds of online sports betting sites worldwide and is a major B2B provider in Europe and Latin America licensed markets.
Industry Updates
- MGM and Fortune host the Annual Brainstorm Design conference in Macau.
- NOVOMATIC secures recertification by Global Gambling Guidance Group (G4).
- Wynn elevates December thrills with the 2024 Macau Snooker Masters event.
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