Zitro Games has established a strong presence in the Philippines, where its products have become “proven performers” in major casinos across Entertainment City, according to Nadège Teyssedre, EMEA Regional Sales Director at Zitro Games.
With successful installations at venues such as Newport World Resorts and Okada Manila, Zitro indicates it has built the credibility needed to support its broader ambitions in the Asian market.
In an interview with AGB, Teyssedre stated, “Now that Zitro’s games are proven performers in several casinos in Entertainment City, we are ready to thrive. Backed by our extensive 2025 product roadmap, we are confident that this will be Zitro’s year in the Philippines.”
Strategic expansion across Asia
Building on its growing momentum in the country, Zitro has appointed Bill Stefanakis as Director for Asia and is expanding its team in Manila.
The company’s immediate priorities include launching games with Asian themes and introducing a new cabinet that complies with PAGCOR Standard 1.1, which is expected to be included in the next deployment at PAGCOR’s casinos. This standard, implemented last year, mandates that only machines meeting its requirements will be permitted for sale in the Philippines starting July 1st, 2024.
Zitro has also expanded its presence to Laos with game placements, reflecting its focus on Southeast Asia as a key growth region. “Zitro has games in Laos, which are performing as expected, and additional placements are planned. Southeast Asian markets are relatively new to us; we are currently exploring and seeking expansion,” Teyssedre noted.
Meanwhile, Thailand represents another significant opportunity as it moves toward legalizing casino operations. “The Thai market presents a significant opportunity that we cannot overlook, as it holds great promise,” Teyssedre said.
Investment bank CLSA predicts that Thailand’s casino market could generate an annual Gross Gaming Revenue (GGR) of $15.1 billion, positioning it as the third-largest globally.
Despite Macau’s status as Asia’s premier gaming destination in terms of GGR and market scale, Zitro is taking a measured approach to this highly competitive market.
“The Macau’s market is not an initial priority for Zitro, given the extensive localization work required and the current lower demand compared to other Asian markets, namely the Philippines. Once we are more established in Asia, we may consider Macau as a target market,” Teyssedre explained. However, the company notes it will maintain its presence at industry events like G2E Asia (in Macau) to ensure brand visibility.
Bridging digital and physical gaming
In response to the increasing convergence of digital and physical gaming experiences, Zitro says it is strategically positioning itself to cater to both sectors.
Teyssedre indicated that Zitro currently supplies game content for online gaming platforms and systems facilitating remote play. The company aims to provide a consistent and engaging experience for Zitro players across all platforms, acknowledging the evolving landscape of land-based, online, and remote gaming.
Looking ahead, she envisions a complementary relationship between online and land-based gaming: “Operators will apply cross-selling strategies to grow sales in both the land-based and online gaming worlds. However, land-based casinos must offer experiences that online gaming cannot replicate.”
She emphasized the role of slot manufacturers in this evolution: “Slot manufacturers can support land-based operators by offering more attractive, larger, and brighter slot form factors with enhanced multimedia capabilities—creating immersive gaming experiences that today’s online technologies cannot match.”
The group believes its CONCEPT product line exemplifies this approach, delivering immersive experiences with advanced multimedia features. The company also supports land-based operators with remote play options, allowing players to enjoy games without being physically present.
“Land-based casinos should consider offering remote play as a tool to enable players to enjoy their favorite slots without being inside the casino building.”
Nadège Teyssedre
