The SOFTSWISS Casino Platform, an award-winning software for online casinos, shares the results of its Referral System. In Q2 2024, the number of referred users increased by 219% compared to Q1 2024.
With the implementation of the Referral System, operators have full control over referral bonus rules and the sum of the welcome reward, creating appealing conditions for new players. This added flexibility has driven substantial growth in key metrics. Deposits from referred players increased by 251% in Q2 2024, while the Gross Gaming Revenue (GGR) rose by 452% compared to the previous quarter.
Beyond the financial success, the Referral System has received several important updates. One major enhancement is Duplicate Protection, which aims to reduce the risk of bonus abuse.
Another notable update enhanced the management of referred players in the back office. It allows operators to manage them with advanced grouping and filtering capabilities. With the update, operators can process bulk activities on players, such as sending emails, issuing different bonuses, managing payment systems, and more.
Daria Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “With the high average cost of acquiring a new casino player, the Referral System has saved our partners hundreds of thousands of euro. Additionally, referral audiences usually show higher trust and similar behavior patterns to existing players. We encourage our partners to promote the Referral System to attract a more qualified audience for free.”