Podium has announced an exclusive, multi-year global partnership with US-based prediction-style wagering technology company Predigy to develop and launch a new tradeable racing product for operators.
The agreement combines Podium’s global racing data, live content and commercial distribution with Predigy’s binary-bet market technology to create what the companies describe as a world-first for horse racing.
Set to debut at this year’s SBC Summit in Lisbon under the name Trade The Race (TTR), the product pairs Podium’s racing coverage with Predigy’s AI-driven pricing and trading engine. Podium will exclusively distribute the horse racing application of Predigy Edge across regulated betting markets worldwide, while also distributing Predigy’s Edge Sports to operators in the UK and Europe.
According to the companies, Predigy Edge is designed to sit alongside traditional tote, pool and fixed-odds sportsbook systems, allowing bettors to take fast, intuitive yes-or-no positions on sporting and racing outcomes. The product is intended to broaden racing engagement by simplifying the user experience and creating a new format for operators and customers familiar with tradeable markets.
Josh Sparke, Managing Director at Podium, said: “Racing operators are facing a more challenging environment, with growth getting harder, retention becoming increasingly important and market economics putting greater pressure on product investment. This partnership is a solution-based response to this changing landscape.”
“By combining Podium’s racing expertise with Predigy’s specialist market technology, we are creating a solution to engage with racing that is simpler, more accessible and designed around the needs of today’s operators and customers. The product demonstrates how existing racing content can be used to find new audiences, create engagement opportunities and bring commercial value.”
The partnership represents a further step in Podium’s strategy to move beyond the traditional role of a racing supplier, using data, content and expertise to create new products that build new audiences and commercial opportunities around the sport.
“Horse racing is one of the most data-rich, exciting sporting events in the world, making it the ideal environment for binary-bet innovation,” shared Kent Young, Founder and CEO at Predigy. “Predigy Edge is designed to engage a new generation of players through fast, intuitive Yes/No wagers without disrupting core betting pools. Partnering exclusively with Podium gives us immediate access to their world-class racing distribution and data infrastructure, allowing us to roll out this global first with unmatched scale and integrity.”
The companies said Predigy’s technology is intended solely for licensed gaming and wagering operators operating under applicable local rules and standards. They will showcase the product at SBC Summit in Lisbon ahead of launch.
