Podium, a premier global provider of reliable sports data and content solutions, has secured its inaugural Australian partnership with online bookmaker Picklebet.
Podium will enhance the experience of Picklebet’s web and app users with fast and accurate data across multiple sports, including tennis, football, cricket, rugby and major US tournaments, reflecting the depth of demand within the Australian market.
The new agreement is a significant step in Podium’s global strategy as it grows its reach in the APAC region, offering tailored data solutions for an increasingly international client base and a broader range of sports that extends beyond horseracing.
Podium’s API-first Premium Live product will give Picklebet access to comprehensive pre-match, live and post-event coverage, including fixtures, line-ups, live scores and results. This allows PickleBet to integrate to-the-minute score updates, player data and competition structures on its platform for dedicated sport fans across Australia.
Commenting on the landmark collaboration, Josh Sparke, Managing Director at Podium said: “Australia is a sophisticated market with high expectations around integrity, reliability and quality. These values are core to Podium’s approach and are reflected in the high-quality data and innovative products we offer to partners. We are proud that Picklebet is our first Australian client and see this as the beginning of a long-term presence in the region that further strengthens Podium as a leading global sports data provider.”
Rob Annable, Chief Operating Officer at Picklebet added: “Podium’s reputation for speed and accuracy makes them a perfect partner as we continue to invest in our sports product. Their Premium Live coverage gives us the data depth a modern punter expects, and we can’t wait for our customers to see the enhanced experience our new relationship brings, both in the short term and for years to come.”
