Sportradar Group AG and Polymarket have broadened their strategic collaboration through a new agreement that extends Sportradar’s industry-leading sports data, streaming, and integrity solutions across a significantly expanded portfolio of global sports properties.
The expanded partnership will provide Polymarket with access to Sportradar’s premium content covering more than 20 leagues and competitions worldwide, representing approximately 300,000 sporting events each year.
As part of the U.S. agreement, Polymarket will add coverage from several high-profile competitions, including Germany’s Bundesliga, EuroLeague Basketball, the Chinese Basketball Association (CBA), Australia’s National Basketball League (NBL), Tennis Grand Slams, and UTR Pro events. The expansion strengthens the platform’s offering across soccer, basketball, and tennis while leveraging Sportradar’s extensive sports data and content ecosystem.
The agreement builds on the companies’ existing relationship, which already includes coverage of the ATP Tour, Major League Baseball (MLB), National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC).
Sportradar’s extensive suite of solutions for Polymarket features:
- Premium Sports Data & Live Odds: Fast, accurate data and live odds to power pre-game and in-play markets, enhancing market efficiency while ensuring timely settlements
- Audiovisual Content: Premium live streaming across a broad portfolio of competitions including exclusive rights for ATP Tour, the Bundesliga and EuroLeague Basketball providing live game action directly alongside the markets fans are trading
- Fan Engagement Solutions: Dynamic content, including scores, schedules, and data visualizations, designed to drive deeper engagement
- Marketing Services: Leading marketing and customer acquisition services to help acquire high value sports fans
- Industry-Leading Integrity Services: Robust integrity framework including Sportradar UFDS AI, which detects suspicious behavior, and Sportradar Integrity Exchange (SIE), which enables participants to share integrity threats through a secure network
Commenting on the expanded strategic partnership, Sportradar CEO Carsten Koerl said: “We are pleased to deepen our partnership with Polymarket, extending our data and solutions across a significantly broader portfolio of sports. Prediction markets represent a compelling adjacent growth opportunity and Sportradar is cementing its role as the foundational infrastructure powering this ecosystem.”
“Accurate real-time data, premium live content and a robust integrity framework are what allow these markets to price efficiently, settle reliably, and retain the confidence of participants. We look forward to expanding on this foundation with Polymarket as the category continues to develop,” Koerl added.
Ari Borod, President of Sports Business Development at Polymarket, added: “Expanding our relationship with Sportradar across more than 20 leagues and competitions gives Polymarket access to premium sports data, live content and integrity services at an unprecedented scale. We’re excited to continue building on this partnership as we expand our sports offering.”
With the latest deal, Sportradar and Polymarket reaffirm their commitment to further developing their collaboration, with plans to explore additional products, properties, and market opportunities as the partnership continues to evolve.
