GoldenRace, the award‑winning Virtual Sports and betting solutions provider, has entered a strategic partnership with Novibet, the fast‑growing international GameTech operator, to expand virtual sports offerings across Europe and the Americas. The deal will broaden Novibet’s product portfolio and accelerate its footprint in regulated markets on both continents.
Through this agreement, GoldenRace’s most popular Virtual Sports will be fully integrated into Novibet’s advanced betting platform, enhancing the entertainment experience for players in Greece, Brazil, Mexico, Ireland and other key regulated markets.
A major highlight of the partnership is the inclusion of GoldenRace’s next-generation Virtual Football. Renowned for being the most-played Virtual Football in the industry and for its 4K Ultra-HD visuals, motion-captured technology and unparalleled realism. Novibet’s players around the globe will now have access to its multiple formats, including Leagues, and tournaments, such as the World Cup and the Euro Cup.
Fotini Matthaiou, Casino Product & CRM Director of Novibet, stated: “Partnering with GoldenRace allows us to strengthen our global portfolio with some of the most engaging and realistic Virtual Sports in the industry. This collaboration reflects our commitment to innovation and to delivering best-in-class entertainment experiences to our players across multiple markets.”
“As two industry leaders, each with a strong presence in different global markets, we are joining forces to transform the Virtual Sports landscape in Greece, Brazil, Mexico, and so many other key markets,” said Martin Wachter, CEO & Founder of GoldenRace. “Our goal is to provide operators with engaging and profitable Virtual Sports and this partnership with Novibet is a perfect reflection of that vision.”
While football remains a top choice internationally, some of these markets have also a strong interest in horse racing, making GoldenRace’s Horse Racing product a key addition to Novibet’s portfolio. Alongside football and horse racing, Novibet’s players will also have access to a diverse range of Virtual Sports, including Greyhound and Motorbike Racing, 3×3 Basketball and more.
