GoldenRace, a leading provider of virtual sports and betting solutions, has partnered with leading African operator Bwinners to deliver its suite of virtual gaming content across key markets on the continent.
The partnership capitalizes on Bwinners’ established operations across six key markets: Senegal, Sierra Leone, The Gambia, Lesotho, Zambia, and Zimbabwe. By integrating GoldenRace’s suite of cross-channel virtual products, Bwinners will significantly elevate both its digital and retail portfolios.
Targeting the region’s appetite for quick, mobile-ready content, the initial launch features high-frequency number and Crash games. Notably, GoldenRace’s Hit&Win Fortune Fighters is already showing robust engagement, underscoring a rising demand for hybrid gaming experiences across all platforms.
Beyond technical integration, the partnership establishes a strategic framework aimed at maximising market penetration and long-term commercial performance across four key areas:
● Enhanced content discovery: Optimising user interfaces and placement to increase product visibility across channels.
● Portfolio optimisation: Tailoring game features, frequencies, and parameters to match local player preferences within each territory.
● Geographic scale: Strengthening market share in existing operational bases while establishing infrastructure for expansion into new regions.
● Operational collaboration: Maintaining ongoing technical and commercial alignment to secure sustainable growth.
“Africa remains one of the most exciting, high-potential regions for virtual gaming, but success requires working with partners who truly understand regional dynamics,” said Martin Wachter, CEO and Founder of GoldenRace. “Bwinners has built an impressive distribution infrastructure across six diverse markets. By combining their local retail and digital reach with our tailored virtual content, we are establishing a strong foundation for long-term, scalable growth.”
Mr. Tzahi Asulin, CEO of Bwinners, added: “Our target has always been to provide our players with the most engaging and reliable content on the market. GoldenRace’s virtual gaming portfolio fits our strategy perfectly. We are already seeing fantastic traction with titles like Fortune Fighters, along with high engagement across number and Crash games. Working alongside the GoldenRace team allows us to continually refine our offering and deliver a standout experience across all our markets.”
