Xtremepush, an AI-powered CRM, engagement and loyalty technology provider, has partnered with modular iGaming platform provider and games aggregator Vyking.
Through the XP Partners programme, Vyking will make Xtremepush’s CRM, player-retention and loyalty services available to its global network of operator clients.
The integration will allow operators to use real-time data, artificial intelligence and gamification tools to develop player-engagement and retention strategies across multiple channels.
Vyking’s clients will be able to access Xtremepush’s CRM, free-to-play and XP Loyalty products alongside Vyking’s content management system and aggregation solutions. The integration covers Vyking’s player account management system, Bonus Engine and web platform.
Available engagement channels include email, SMS and web engagement, with the CRM suite supporting automated lifecycle campaigns and player interactions.
Robbie Sexton, head of partnerships at Xtremepush, said the collaboration would make the company’s engagement and lifecycle tools available to Vyking’s growing international client base. “Operators are increasingly looking for consolidated technology solutions that provide access to best-in-class tools without requiring extensive development work,” Sexton said. “Through XP Partners, we work with businesses that can benefit from our CRM and loyalty capabilities while creating additional value for operators and their customers.”
Franz Gerhart, CEO of Vyking, said the partnership would give operators greater flexibility in managing player lifecycles. “Our aim has always been to give operators more control over their player relationships, and partnering with Xtremepush supports that objective,” Gerhart said. “Its engagement and gamification services complement our content and intelligence offering and provide operators with additional tools to support player engagement.”
