Dublin-headquartered AI-powered CRM, engagement and loyalty technology provider Xtremepush has appointed Steve Talbot as chief marketing officer to lead its global marketing strategy as the company expands across iGaming, financial services and other highly regulated sectors.
He brings 25 years of experience in marketing, e-commerce, CRM, retention and commercial operations. His career includes senior roles at The Pools, where he served as chief operating officer, and LiveScore Group, where he was director of retention and loyalty. He has also held digital and e-commerce positions with NatWest and Avios.
Talbot’s experience in competitive and regulated industries has given him an understanding of the commercial pressures facing Xtremepush’s customers, including the need to grow revenue, improve operational efficiency and manage costs.
In his new role, Talbot will oversee Xtremepush’s global brand positioning and communicate the commercial value of its CRM and engagement solutions. His remit will also include supporting the company’s shift towards outcome-based campaign creation and automation enabled by agentic artificial intelligence.
This approach is central to XpertOS, Xtremepush’s recently launched agentic CRM platform. The platform is designed to help businesses increase revenue and customer engagement while reducing the operational complexity and costs associated with managing CRM programmes in regulated markets.
Tommy Kearns, CEO & Co-Founder of Xtremepush, said Talbot brought a combination of commercial, marketing and operational experience that would support the company’s next phase of global growth.
“Having led businesses and functions within the highly competitive and regulated markets we are targeting, he understands the challenges our customers face and what it takes to deliver meaningful commercial outcomes,” Kearns said. “Steve understands our proposition and will play an important role in translating it into a compelling global brand.”
Talbot highlighted that Xtremepush’s product portfolio, focus on customer outcomes, and commitment to partnership had attracted him to the role.
“XpertOS enables companies to align and optimise every CRM interaction, campaign and action with the executive-level outcomes and KPIs that determine growth and success,” Talbot added. “I’m looking forward to working with Tommy and the team to build on the success to date and help take Xtremepush to the next level globally.”
