Shikenso, the AI-powered leader in sponsorship measurement and analytics, has been named the Official Sponsorship Analytics Provider of the Esports World Cup 2025 (EWC 2025), the world’s largest esports and gaming event.
Through this partnership, Shikenso will deliver sponsorship intelligence across EWC’s 25 tournaments, 24 game titles, and every broadcast, streaming, and social media touchpoint.
Taking place from July 7-August 24, 2025, in Riyadh, Saudi Arabia, EWC 2025 represents the pinnacle of competitive gaming with a record breaking $70+ million prize pool, 2,000 elite players, and 200 clubs from 100+ countries. With millions of fans joining online and in-person, the event will generate unprecedented sponsor visibility across multiple platforms, games, and content formats.
This partnership marks the largest-scale deployment of sponsorship analytics in esports history, covering more games, platforms, and content types than any previous analysis. Shikenso’s advanced computer vision, natural language processing, and social listening technologies will capture brand mentions, logo appearance, and audience interaction across the event’s massive digital footprint. Because ROI is a numbers game. So play it to win.
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso: “The Esports World Cup represents the future of entertainment – a convergence of gaming, technology, and global culture that demands equally sophisticated measurement solutions.”
