Gambian operator BETESE Aviator is expanding its partnership with QTech Games after reporting growth in turnover, player engagement and retention following the launch of QTech’s aggregation platform earlier this year.
The partnership initially focused on crash games, led by Aviator, with BETESE Aviator subsequently adding titles from QTech’s network of more than 30 crash-game suppliers. The operator also introduced crash-game tournaments and instant-win content, supporting customer acquisition and retention in Gambia’s competitive market.
Following the initial results, BETESE Aviator is now preparing to expand its casino and sportsbook offering through QTech’s platform. The partnership will provide access to casino content, lightweight games, analytics, promotional tools and campaign solutions designed for local market conditions.
QTech’s lightweight games are intended to support users across a range of devices and network environments, including markets where mobile data costs, handset quality and connectivity can affect the player experience.
The operator will also gain access to sportsbook content from providers including BETBY and Song88. BETESE Aviator plans to introduce the sportsbook offering across its retail network of street terminals in Gambia, where football accumulator betting is particularly popular.
The company said the average multi-leg bet placed through its retail network includes 10 football selections using the 1×2 market. It also plans to explore cross-selling opportunities between sportsbook and casino, including in-play betting and cash-out features alongside its crash-game offering.
Joel Anyaegbu, Account Manager for the Region at QTech, said the partnership demonstrated the importance of adapting products to local market conditions. “Player demand in markets such as Gambia is shaped by mobile usage, data costs, device types and payment preferences,” he said. “QTech’s broad content and sportsbook portfolio allows operators to respond to those factors while using promotions and engagement tools to improve retention.”
Anyaegbu added that the sportsbook expansion would create further opportunities to connect football betting with casino and crash-game content.
Gregory Agofure, CEO of BETESE Aviator, added that QTech’s technology and local expertise would support the operator’s growth across digital and retail channels. “QTech helps us combine leading gaming and sports betting content with products suited to the Gambian market,” he said. “The partnership has allowed us to build on our initial growth in crash and instant-win games while expanding into casino, sportsbook and cross-selling opportunities.”
Agofure shared that features including leaderboards, rewards and cash-out functionality would help improve engagement across the operator’s offering.
QTech Games said the agreement expands its presence in Gambia and gives BETESE Aviator access to a broader range of content and technology as it develops its casino, sportsbook and retail operations.
