Sega Sammy has offered some $776 million to buy the creator of the Angry Birds game phenomenon – Rovio Entertainment Oyj.
The Finnish company’s board has recommended unanimously that shareholders accept the offer, backed by 49 percent of shareholders.
The deal is set to end the bidding war for the company, following a failed $810 million bid by Playtika.
The acquisition also goes in line with Sega Sammy’s move to invest in console and smartphone gaming for longer-term growth amongst drops in pachinko revenue.
Sega Sammy CEO Haruki Satomi noted that: “Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega’s long-term goal to accelerate its expansion in this field”.
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