PMU and BetMakers Technology Group have announced a strategic partnership to accelerate the development of PMU’s horse racing betting offering across international pool and fixed-odds markets.
With over €9 billion in annual horse racing stakes, PMU is one of the world’s leading pool betting operators. Internationally, French racing already benefits from strong attractiveness and has been offered for several years by numerous pool and fixed-odds betting operators.
BetMakers Technology Group is the world leader in technological solutions for horse racing betting. As part of this agreement, PMU will rely on BetMakers’ technologies and expertise to offer an integrated horse racing betting offer in pool and fixed-odds designed for international operators.
The collaboration fully aligns with PMU’s international development strategy. By expanding the marketing opportunities for French racing, it will help generate additional revenue for the French horse racing industry, while enhancing the visibility and attractiveness of races organized in France among bettors worldwide.
“This partnership marks an important step in our international development strategy,” said Aymeric Verlet, International Director at PMU. By partnering with a reference player like BetMakers, we strengthen our ability to offer French racing under the best conditions, particularly in markets where fixed-odds betting is widely developed. This initiative will increase the international reach of our races while creating new revenue streams for the French horse racing industry.”
“We are honored to support PMU in this new phase of its international development. Our technology and expertise will enable the delivery of a high-performance and fully integrated offer, tailored to the expectations of international operators,” added Bruno Gay, Vice President Sales EMEA, BetMakers Technology Group.
By leveraging this partnership, PMU continues its mission of promoting French racing internationally and reaffirms its ambition to innovate in order to support the sustainable growth of the horse racing industry.
