BetMakers Technology Group has been appointed by Sweden’s national horse racing wagering operator, AB Trav och Galopp (ATG), to distribute its live racing content and data to betting operators throughout Australia and New Zealand.
Under the agreement, BetMakers will make ATG’s nominated Swedish and Danish horse racing available for fixed-odds betting, together with ATG’s live vision signal. The arrangement broadens the international racing product available to operators in the region and deepens BetMakers’ growing library of premium global content.
“BetMakers is incredibly proud to be working with ATG,” said Martin Tripp, Chief Operating Officer, BetMakers Technology Group. “Their racing is among the best in the world, and we’re focused on getting that content live and available to operators across Australia and New Zealand quickly and reliably. This is a partnership we’ve wanted for a long time, and it’s a genuine pleasure to bring ATG’s product to our customers in the region.”
“We at ATG are incredibly happy to expand our partnership with BetMakers. They help us, as a betting company, reach more customers through our products and races. We are delighted that we can now together take our Swedish races abroad, primarily to Australia and New Zealand,” added Peter Johansson, International Business Officer, AB Trav och Galopp (ATG).
The partnership reflects continued demand from operators for differentiated international racing content and reinforces BetMakers’ position as a global racing technology and content provider.
