BETBY, the Tier 1 B2B sportsbook supplier, has unveiled its latest operator playbook, “The World Cup Is Over. Now What? Win Engagement, Cut Churn, Grow LTV,” offering actionable insights and data-driven strategies to help operators sustain player engagement, reduce churn, and maximize long-term customer value beyond one of the industry’s biggest sporting events.
The 2026 World Cup — 48 teams, 104 matches, 39 days — was the largest ever staged, and the acquisition effect across the BETBY partner network was immediate: an 86.4% uplift in traffic and 84.8% more active players against the month before kick-off.
Every operator planned for that spike. Far fewer planned for the weeks after the final, when the casual audience goes quiet and hard-won traffic starts to slip away.
Drawing on the network-wide data, the playbook argues that by the final whistle operators already hold everything they need to act — and examines the three decisions that follow: what to show each player, when to intervene, and how much any given player justifies spending on.
Key takeaways from the playbook include:
- What the World Cup did to traffic, active players and engagement speed;
- How much longer players stayed active with an AI personalized feed;
- How at-risk players were scored while still reachable;
- What spend each LTV tier deserved based on its projected value.
“Most AI hype in this industry doesn’t survive contact with reality,” shared Danil Emelyanov, Head of AI Labs at BETBY. “Built with a clear purpose, it delivers enormous value — higher personalization, more accurate prediction, more granular segmentation. That’s how data becomes commercial value.”
