Betby, an innovative sports betting provider, has expanded its presence in Latin America through a new long-term partnership with the Fun88 brand.
Earlier this year, Fun88, one of Asia’s leading betting and gaming sites, strengthened its ties with the Premier League football club Newcastle United by becoming the club’s official Asian betting partner for the 2023/2024 season and beyond.
Fun88 conducted an extensive search for a sportsbook partner that could provide the freedom needed for the operator to innovate and develop unique sports betting experiences in the LatAm landscape.
Betby’s cutting-edge and flexible technology, along with official data feeds and an advanced suite of APIs, with a proven track record, will empower Fun88 to achieve its differentiation goals. The operator will also leverage access to the Betby. Games AI-generated content module and feed to drive its growth strategy in the region through unique content.
Betby anticipates that this partnership will bring substantial benefits to both parties, aligning with regulatory updates in the highly dynamic Latin American region.
Chris Nikolopoulos, CCO at Betby, expressed optimism about the partnership, stating: “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”
