With the official launch of Crypto-Casinos.com, a team of veteran iGaming experts has united to establish a premier media destination dedicated to the intersection of crypto-gaming, blockchain payments, and emerging digital entertainment.
The founding team includes Paul Puolakka, who joins as Co-Founder and Chief Marketing Officer.
With more than a decade of experience across both the operator and affiliate sides of iGaming, Puolakka has built a reputation for brand development, marketing strategy, partnerships, and business growth.
Throughout his career, he has also become a recognized industry speaker, appearing at events including NEXT.io, SBC Summit, SiGMA, HIPTHER and AffPapa. As Co-Founder and CMO, Puolakka will lead the company’s marketing strategy, communications, partnerships, and long-term brand development.
Rather than positioning itself as another comparison website, Crypto-Casinos.com aims to become an independent source of information covering cryptocurrency payments, blockchain technology, Web3 entertainment, industry developments, and trusted operator reviews.
The platform will combine practical player guides with expert interviews, market analysis, educational content, and commentary, serving both consumers and industry professionals.
Co-Founder and CEO Havard Lehn believes that the combination of entrepreneurial thinking and industry experience positions the founding team uniquely to build a long-term brand.
“Paul has a rare combination of experience from both the operator and affiliate sides of the industry. He understands growth, partnerships and brand building, but he also understands where the market is heading. Digital assets, alternative payment solutions and prediction markets are all areas we believe will become increasingly important over the coming years.
“We’re not interested in building another short-term affiliate project. Our ambition is to build a trusted media brand that creates long-term value for readers, partners and the wider industry.”
Havard Lehn
For Puolakka, joining the project was driven as much by the people as the opportunity itself. “I’ve been fortunate to work with some fantastic companies throughout my career, but I’ve always enjoyed building something from the ground up. At this stage, I wanted to be involved in a project where I genuinely believe in both the people and the long-term vision.”
Looking ahead, Puolakka expects digital assets to play an increasingly important role in online entertainment. “Users increasingly expect speed, flexibility and choice. Blockchain-based payments solve many of those challenges, and while traditional payment methods will continue to play an important role, I believe digital assets will become a much larger part of the ecosystem over time.”
He also believes prediction markets represent one of the most interesting developments within the broader digital entertainment sector.
“They’re attracting entirely new audiences and creating conversations that didn’t exist just a few years ago. Whether they ultimately evolve closer to finance, gaming or somewhere in between, I think they’ll become an increasingly important part of the wider ecosystem.”
Paul Puolakka
In addition to reviews and platform rankings, Crypto-Casinos.com plans to invest heavily in educational content, interviews, market insights, blockchain explainers, and coverage of emerging technologies shaping the industry’s future.
“Trust is difficult to earn and easy to lose,” said Puolakka. “That’s why transparency, quality content and genuine expertise will sit at the centre of everything we build.”
