Leading content aggregator Games Valley has bolstered its leadership team by appointing former Aristocrat Interactive and Pariplay executive Jorge L Morales as its first Director of Americas.
The appointment of Jorge L Morales marks another important milestone in Games Valley’s growth strategy as the company continues investing in experienced industry talent to deliver on its vision of Smarter Aggregation.
Based in the United States, Morales will lead Games Valley’s commercial activities across the Americas, focusing on expanding operator partnerships, strengthening customer relationships and accelerating the company’s regional growth.
Morales joins Games Valley from Aristocrat Interactive, where he served as Commercial Director. Prior to that, he held senior commercial positions at Pariplay, Continent 8, Playtech and Microgaming, bringing more than two decades of experience working with leading operators and suppliers across regulated markets.
Ariel Reem, CEO of Games Valley, said: “Jorge brings an exceptional combination of industry experience, commercial expertise and a deep understanding of what operators need from their technology and content partners. As we continue building into the industry’s leading smarter aggregation platform, attracting people of Jorge’s calibre is a key part of that journey. His track record across some of the sector’s most respected companies speaks for itself, and his appointment will be instrumental as we expand our footprint across the Americas.”
Commenting on his appointment as Director of Americas, Jorge L Morales stated: “Games Valley has built a highly compelling proposition by combining premium content with the technology, transparency and hands-on support operators need to grow. I am excited to join the company at such an important stage of its development and look forward to helping accelerate its commercial expansion across the Americas.”
Morales’ appointment is the latest in a series of strategic hires as Games Valley continues to build the team behind its ambitious growth plans. Over recent months, the company has strengthened its commercial, financial and marketing leadership, welcoming Robert Dowling as Chief Revenue Officer and Tereza Melicharkova as Marketing Director.
By bringing together experienced professionals from across the iGaming industry, Games Valley is investing not only in technology, but also in the expertise needed to help operators launch faster, make better commercial decisions and unlock greater value from their content strategy. As the company continues expanding across regulated markets worldwide, building the right team remains central to delivering on its promise of Smarter Aggregation.
